Chiara Ferragni Just Landed an Intimate New Lingerie Campaign


(Image credit: Edward Berthelot/Getty Images)

If you're one of Chiara Ferragni's 11 million (and counting) Instagram followers, you already know that she's been killing the maternity style game ever since she announced her pregnancy back in October. Of course, her latest campaign is no exception.

Ferragni just showed off her cute baby bump in a new lingerie ad for Italian brand Intimissimi and looks nothing short of stunning. (If the brand sounds familiar, it may be because Gisele Bündchen signed on as a new ambassador this month.) "Starting my 30th week of pregnancy and feeling as sensual as ever," Ferragni captioned the photo. Read on to see her pretty new campaign.

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Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.