With rental fashion becoming more and more normalized, it’s not uncommon to find that a friend has rented part (or all) of their outfit. Thanks to the rapid growth of platforms such as Rent the Runway, Switch, Vivrelle, and Armarium, as well as a growing consciousness around sustainability, consumers are finding that they can save money, closet space, and, in a small way, the planet by opting to rent instead of buy.
One company, however, has taken this concept beyond the mainstream and caught the attention of some of the fashion world’s most-watched celebs—and, of course, their stylists. By:Fashionaholic is a Chicago-based showroom and website where anyone can rent from its $2.3 million dollars worth of fashion inventory, both in person and online (though online inventory is more limited).
The items, which are from founder Janet Mandell’s personal archive of vintage and runway pieces, have been spotted countless times on celebrities and influencers, including Priyanka Chopra Jonas and Kourtney Kardashian, and include everything from Chanel to Attico. To see and shop the rented looks for yourself, just keep scrolling.