Is This the Coolest Campaign EVER?

Since the introduction of the Calvin Klein #MyCalvins campaign in 2014, it has become a social media phenomenon. Today, Calvin Klein released its spring 2016 campaign, marking the first time each of the Calvin Klein brands—Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear—have been presented together.

The label has expanded its original social message #MyCalvins, to include a new call-to-action— "I _______ in #MyCalvins", encouraging people to join in the conversation of how they wear Calvin Klein.

Featuring some seriously major stars—Justin Bieber, Kendall Jenner, Kendrick Lamar, FKA Twigs, Abbey Lee Kershaw and Fetty Wap, we have a feeling this one will reach iconic status.

Keep scrolling to see our favourite shots from the campaign.

Do you love how Calvin Klein uses social media to promote its message? Let us know in the comments below and if you're feeling inspired, head over to Calvin Klein to shop new arrivals!

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