The Kitschy New Summer Trend Everyone's Already Wearing

Summer trends are definitely hitting differently this year, as each of us have been spending more time apart than we have together. With that being the case, word of mouth and taking note of fresh styles on the streets is no longer a tangible means of identifying major trends. Instead, we are turning to social media (Instagram, in particular) to help us scout out the latest and greatest. Well, this trend we're about to dive into taps into both the sartorial and social world, and that is the butterfly. 

We have seen a massive rise in the popularity of the butterfly emoji as it pertains to everything from captions to Instagram filters. Just check out the fun graphic below for proof! That little blue butterfly had such an impact that it eventually was translated onto clothing, similar to how it did back in the early 2000s. This kitschy little trend has now been popping up on tank tops, jewelry, and even swimwear, and the fashion set has taken a clear liking to it. 

Additionally, Adina Kamkhatchi from Adinas Jewels shared with us that "the Butterfly has been doing so well during this time specifically because it is such a beautiful insect that is so aesthetically pleasing to so many people, especially given to how it blossoms so unexpectedly. With spring and summer around the corner, butterflies are always something beautiful to wear given that it aligns so perfectly with these seasons." 


(Image credit: Google)

Ahead, follow along as I walk you through some of my favorite butterfly moments on Instagram so far, in addition to a handful of my must-have butterfly-adorned products. 


(Image credit: @salemmitchell)

If you hate compliments, I suggest you don't buy this dress.


(Image credit: @laurencrowe88)

Take a cue from the '90s and stock up on butterfly baby tanks for summer 2020. 


(Image credit: @pretties)

This comfortable dress is proof loungewear doesn't have to be oversize and boring. 


(Image credit: @endlesslyloveclub)

This filter pretty much broke the Internet (thanks to the talented creator, Sophie Katirai) the second it launched with the likes of celebrities and influencers using it nonstop. 


(Image credit: @elise.bak)

Butterfly mesh tops are the new leopard-print mesh tops. Tell a friend. 


(Image credit: @endlesslyloveclub)

This little blue butterfly has crept its way into stagnant Instagram photos, Instagram bios, and of course, captions galore. 


(Image credit: @addisonraee)

Addison's delicate butterfly charm necklace is the perfect summer accessory to wear with everything from swimsuits to big T-shirts and sweatpants. 


(Image credit: @elise.bak)

One more butterfly filter pic for the cheap seats in the back! 

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 

She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as,, and She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.