For its latest collection, titled Functionregalia, the always tech-savvy Burberry did something no brand has ever done before: It staged a Snapchat show that involved previews of the collection, a glimpse into the design studios, live red carpet reactions, and an Anna Wintour cameo. The collection itself took brand standbys like the trench coat and English lace dresses into a younger direction with looser shapes, sheer paneling, and brightly colored patterns. The chain-embossed sandals and edgy biker jackets only added to the youthful vibe. Burberry may be a heritage brand with a long history, but this collection—and its digital launch—are proof that you can be incredibly relevant despite that.
Click through the gallery below to see the full collection.
Shop our favorite new arrivals from Burberry.
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