You're Welcome: Here's Every Underrated Fragrance WWW Editors Are Gatekeeping


(Image credit: @maryljean)

If you asked Who What Wear's beauty editors if there's a better feeling than discovering a new signature perfume that's so low-key people won't stop asking you what you're wearing, the answer would likely be a resounding no. We all want to have that real-life "Sex and the City intro" Carrie Bradshaw moment, where we walk down the street drawing adoring eyes in our direction. If you put on the right fragrance, you can possess an entirely new identity. Don't believe us? Check out nine fragrances WWW beauty editors have decided to reveal as their secret go-tos. That's right—there's no gatekeeping here. Here's to hoping you'll be just as obsessed with these brilliant perfumes as we are (but not enough to make them disappear entirely from shelves!).

Beauty Editor–Approved Underrated Fragrances


(Image credit: @symphanisoto)

Up next, 15 Italian Perfumes That Make You Smell Expensive Instantly for Less Than $195

Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for as a contributing commerce writer while also building a following on her lifestyle blog, When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.