You're Welcome: Here's Every Underrated Fragrance WWW Editors Are Gatekeeping
If you asked Who What Wear's beauty editors if there's a better feeling than discovering a new signature perfume that's so low-key people won't stop asking you what you're wearing, the answer would likely be a resounding no. We all want to have that real-life "Sex and the City intro" Carrie Bradshaw moment, where we walk down the street drawing adoring eyes in our direction. If you put on the right fragrance, you can possess an entirely new identity. Don't believe us? Check out nine fragrances WWW beauty editors have decided to reveal as their secret go-tos. That's right—there's no gatekeeping here. Here's to hoping you'll be just as obsessed with these brilliant perfumes as we are (but not enough to make them disappear entirely from shelves!).
Beauty Editor–Approved Underrated Fragrances
Fragrance family: fruity
Key notes: citrus, apricot, rose, magnolia, grapefruit, linden blossom, and musk
"The Melrose Place Eau de Parfum is perhaps the most popular of all Ouai fragrances, but this one is just as good (if not better). I definitely think it deserves more credit. I love that it smells so fresh thanks to notes of lemon, mandarin, and grapefruit. In my opinion, it's the perfect perfume for wearing daily—no matter the season or occasion." — Kaitlyn McLintock, associate beauty editor
Fragrance family: warm & spicy
Key notes: freesia, muguet, rose, jasmine, sandalwood, musk, vanilla bean, and praline
"There's something so classically feminine and comforting about this fragrance. Powdery fresh freesia, rose, and jasmine are enveloped by smooth vanilla bean and praline, making this the perfect scent for when I want something familiar. It's also quite fresh, which is surprising for a fragrance crafted with so many cozy, warm notes." — Maya Thomas, assistant beauty editor
Fragrance family: floral
Key notes: heirloom roses, eucalyptus, Ceylon black tea, white leather, papyrus, and sandalwood
"When you first smell this fragrance, it's very rose-forward. When I opened the bottle, I got a face full of rose, which isn't my typical vibe, so it sat on my vanity for far too long before I picked it up. When I finally used it, I was so mad at myself for letting it gather dust—it's a much more complex fragrance than the first sniff might lead you to believe. Yes, it's a rose scent, but it's also earthy, smoky, and leathery. In fact, once it dries down on skin, rose becomes more of a supporting character than the main event." — Katie Berohn, beauty editor
Fragrance family: gourmand
Key notes: peony, strawberry, black currant, honeysuckle, peppercorn, and cedarwood
"I thoroughly believe the key to a versatile gourmand fragrance relies almost entirely on the addition of lesser fruity and floral notes. In this case, it's the peony, strawberry, and honeysuckle that stand out. Burberry's Her Eau de Toilette is a must-have for anyone craving a gourmand fragrance with an energizing touch of blooming florals and fresh fruit." — Thomas
Fragrance family: citrus
Key notes: tangerine, lemon, ginger, black pepper, apple, jasmine petal, amber, and moss
"Phlur never misses, but this fragrance is truly something special. It's simple yet intoxicating with notes of tangerine, lemon, and amber. I think it's the perfect summer scent (it literally smells like bottled sunshine), which is why I've been wearing it nonstop since the weather turned warmer." — McLintock
Fragrance family: fresh
Key notes: bergamot, green mandarin, orange blossom, vetiver, and coconut water
"One word comes to mind whenever I wear Clean Reserve's Solar Bloom: refreshing. In fact, if I could bottle up the bright and inspiring vibes of Lorde's 'Solar Power,' this fragrance would be it. Orange blossom has always been one of my favorite underrated fragrance notes, so I was beyond excited to discover it played such a pivotal role in this perfume." — Thomas
Fragrance family: floral
Key notes: Italian bergamot, honeysuckle, jasmine sambac, golden gardenia, and sandalwood
"Okay, this is a newer offering from Ellis Brooklyn, and let me tell you—I am hooked! Floral fragrances can be a bit tricky. Sometimes if you lean too hard into the flowery notes, it can lean 'grandma,' but not this perfume. The warm notes of honeysuckle, jasmine, tuberose, and gardenia are balanced so well by citrus notes like Italian bergamot. It really gives this scent something a little more unique than your traditional floral fragrance. I know we say this a lot, but I swear I do get several compliments every time I wear it." — Shawna Hudson, associate beauty editor
Fragrance family: fresh
Key notes: cedrat essence, neroli, rose essence, mimosa absolute, and cedarwood
"According to numerous sources, this luxury French fragrance is categorized as belonging to the fresh fragrance family. As an everyday wearer of this perfume, I'm going to have to challenge it! While there are definitely fresh notes (especially after it dries down), the ones with the greatest impact are the blends of cedrat and cedarwood for a scent that's undeniably warm and earthy. But don't get me wrong. There's nothing musky about it thanks to the timeless addition of bright florals." — Thomas
Fragrance family: musky
Key notes: bergamot, white amber, and musk
"Many people are familiar with DedCool's Milk, but Xtra Milk is more of a hidden gem. It's somehow fresh, warm, and soft all at once. It's one of those skin scents that adapts to your body chemistry, so it smells a bit different on everyone. Without a doubt, this is the fragrance I consistently get the most compliments on when I wear it." — Berohn
Fragrance family: floral
Key notes: lemon orpur, mandarin, rose petals, green tea, sugar, and musk
"When selecting my daytime fragrance, I naturally gravitate to floral, fresh perfumes that not only make me feel clean and put-together but also add a touch of timeless femininity. I'm a longtime fan of Tocca's line of fragrances, and this one is, by far, my favorite for everyday wear. If you're looking for a brilliant blend of soft florals and bright citrus, you'll want to give this one a try." — Thomas
Fragrance family: fresh & fruity
Key notes: lemon blossom, lotus flower, freesia, essence of morning dew, and precious woods
"Speaking of fruits, this wouldn't be one of my perfume roundups without a mention of a bright and energizing citrus-based perfume. Recently, one of my favorites has been Nest New York's gorgeous Citrine Eau de Parfum featuring vibrant lemon blossom, refreshing morning dew essence, and cozy woods. It's effortlessly sensual and youthful." — Thomas
Up next, 15 Italian Perfumes That Make You Smell Expensive Instantly for Less Than $195
Maya Thomas is Who What Wear's assistant beauty editor based in New York City. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.
-
The Timeless Jacket Trend Every Stylish Woman in London Owns at Least One Of
Emphasis on *at least.*
By Eliza Huber
-
Molly Gordon Wore Fashion's #1 Designer Investment Piece on a Date With Jeremy Allen White
It's a classic.
By Allyson Payer
-
9 Trends Set to Define Spring 2025 Fashion
What to know from the spring/summer 2025 runways.
By Eliza Huber
-
I Test-Drove the 3 Designer It Bags Everyone's Talking About
These details impressed me the most.
By Anna LaPlaca
-
The 11 Fashion Brands That'll Influence Our Style the Most in 2025
We're already preparing.
By Eliza Huber
-
The Burberry S/S 25 Show Embraces Artful Embellishment and Utilitarian Workwear
Daniel Lee is at it again.
By Nikki Chwatt
-
Every Celebrity Stylist Is Fighting Over This Dress Right Now
It's easy to see why.
By Eliza Huber
-
H&M Just Released a $40 Version of Fall's Most Dominant Runway Trend
Did I mention that it's already on sale? Run.
By Eliza Huber