Burberry's heritage check: Officially making an enormous comeback from, ooh, approximately 15 minutes ago. Christopher Bailey's September 2017 show tonight—held within the crumbling, charming confines of Clerkenwell's Sessions House and with Naomi Campbell, Kate Moss and Anna Wintour looking on—was an absolute blinder.
There was much to complement the cheery, ironic, tongue-in-cheek uses of the brand's signature weave, and we learnt that there is nothing that it won't go with: First the tartan was paired with jazzy argyle knits (they also came layered underneath posh pac-a-macs in pastel colours), then it was paired with embroidered gauzy dresses in equally sweet shades, as well as printed cone-heel sandals worn with socks, gigantic trench coats, silk-satin midis, fuzzy coats, elaborate military frogging splashed across jackets and skirts. In essence, the new collection, which is available to shop from NOW, was like a compendium of Burberry's greatest hits, new and old.
But back to the check—because that's what we, and an entire fashion nation, will be rushing to buy first. It came in baseball caps perched atop the wondrous heads of Adwoa Aboah and Kaia Gerber. It arrived in roomy tote bags and oversized, hooded outerwear, padded gilets and so much more.
The effect? Less city gent more streetwear, via the 1980s (think casual Princess Diana–adoring mums and urban mods than the garish decadence of that decade) and with a dose of girlishness, thanks to the crystal chandelier earrings (worn solo) and the abundance of pink. On paper, this combination could sound slightly mad, in reality, it made for a perfectly modern fashion mash-up: Individual and full of references that in-the-know types will appreciate but still resplendent with classics that will see you through the next 50 years—that's mandatory of a Burberry trench, right?
Keep scrolling to see the five Burberry trends we want to buy ASAP.
Trend #1: Check, check, and more check
Trend #2: Teddybear coats in candy colours
Trend #3: Crystal earrings
Trend #4: Big shopper bags
Trend #5: Knitted tank top
Want more? Check out the biggest A/W 17 fashion trends you need to know about.
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.
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