Bulgari's Dreamy New Bags Are the Definition of Eye Candy
Bulgari chose the perfect name for its newest bag launch: "hypnotic." Meaning spellbinding or mesmerizing, the word aptly describes the gorgeous new bags, which come in a slew of great colors: pale pink, classic black and white, ombré silver, and bold red. It's only a matter of time before Bella Hadid, one of the faces of Bulgari, steps out wearing the new Serpenti Hypnotic bag and starts a frenzy.
"Focusing on the snake's renowned ability to hypnotize its prey with the power of the eyes, the latest addition to the Serpenti family captures the magnetic hold that can be in just one look," the press release reads. "A harmony of shapes and classical geometry are this bag's seductive hallmarks, whilst the ultra modern and bewitching update of the snakehead completes the spell."
Intrigued? We thought you would be. Read on to shop the new bags for yourself.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.