This "Goofy" Accessory Is Taking France and Italy by Storm

The street style trends that have emerged throughout this fashion month have been anything but low-key. From neon to bike shorts to animal print, the current trends are clearly not for the faint of heart. Over the summer, we covered the bucket-hat trend at length, but truth be told, we thought we'd see it fade away once fall hit. That has not occurred. Instead, it's only grown.
Specifically, in Paris and Milan in recent days, we've spotted fashion insider after fashion insider wearing the admittedly "goofy" hat style, and perhaps most surprising is how chic everyone looks in them. We're thinking that the continuation of the trend has to do with the fact that the coolest designer brands—Prada, Gucci, Dior—are selling their own versions, which people like Kaia Gerber have clearly found to be irresistible.
Scroll on for some of the street style proof of the bucket-hat trend that's taking France and Italy by storm and to shop the best versions on the market.
Shop the Best Bucket Hats

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough Of
The tinned-fish trend is in full effect.
-
My Friend Asked What's Chic to Buy From Amazon—I Sent Her 30 Early Access Fashion and Beauty Prime Day Deals
A pregame Prime Day.
-
7 Effortless Summer Accessories I Swear By That Upgrade Every Outfit
To live is to accessorize.
-
The Subtle Style Accent That Will Give Your Wardrobe Some New-Season Oomph
Tap in.
-
The Quietly Cool Handbags Taking Over Seoul (and Your Instagram Feed Next)
Only the best of the best.
-
This Pretty Accessory Trend Is How Fashion People Are Making Baggy Jeans Look More 2025
Time to elevate.
-
Hold the Minimalism—Everyone From Miu Miu to Camp Counselors Is Backing This Viral Summer Trend
Arts and crafts glam.
-
No Outfit Is Complete Without Accessories—36 of the Most Beautiful Summer Picks Available RN
The only accessories guide you need for summer 2025.