The Expensive-Looking Colour Fashion People Are Wearing on Repeat This Winter


(Image credit: The Row)

In the past, whenever a friend peeked into my wardrobe, the first thing they said was, "It's 90% black clothes." Which is to say, I was something of a black clothes loyalist. After all, it's the easiest, most versatile colour that's always flattering, and always situation-appropriate. What other colour could compete?

Turns out, I've found my new number one: brown. It started with a pair of brown tailored trousers, and over the past year my collection has slowly expanded to include cosy knits, my new go-to loafers and my favourite winter coat. Brown has truly become my top choice, and the cold seasons are when the colour truly thrives.


(Image credit: Paco Rabanne FW23 / Yannis Vlamos)


(Image credit: Isabel Marant)

Thankfully, this season also happens to be the time when brown is trending, on and off the runway. At their AW23 shows, the likes of Paco Rabanne, Stella McCartney and The Row all sent gorgeous pieces in camel, mocha, chocolate and umber down the catwalk. From separates to handbags, dresses to knee-high boots, top labels proved that brown is the modern classic colour that is a softer, more effortless alternative to black staples. 


(Image credit: The Style Stalker/ Copenhagen FW23)


(Image credit: Shiona Turini/ The Style Stalker)

So how do you approach styling this season's top colour? The easiest place to start is swapping some key staples for brown alternatives, then styling the same way you would its black counterpart. For example, brown tailored trousers paired with a white t-shirt or slouchy knit is the perfect balance of sleek and laidback. For a more fashion-forward, effortlessly elegant look, try building a monochromatic look. Play with the wide variety of tones to build a brown look from head-to-toe, breaking up the outfit with layered jewellery and a great bag.


(Image credit: The Style Stalker/ Milan SS23)

No matter your budget, you can bring a touch of brown to your wardrobe this season. From dresses to shoes, these are the best styles I've found. 

Shop the Best Brown Pieces for Winter 2023:

1. Dresses


(Image credit: @_marisamartins_)

Style Notes: Marisa proves that a maxi brown dress paired with heels is an effortlessly elegant option for evening wear. 

Shop dresses:

2. Knitwear


(Image credit: @sylviemus_)

Style Notes: From cardigans to oversized jumpers, brown knitwear is the easiest way to introduce brown into your autumn wardrobe. 

Shop knitwear:

3. Trousers + Jeans


(Image credit: @abimarvel)

Style Notes: When it comes to tailored trousers, brown keeps things a bit softer and more informal than business black. 

Shop trousers:

4. Coats


(Image credit: @anoukyve)

Style Notes: A long brown coat looks supremely elegant, especially when layered over lighter tones. 

Shop coats:

5. Shoes


(Image credit: @aimeesong)

Style Notes: Follow Aimee's lead and invest in the perfect pair of brown shoes to round out a tonal look. 

Shop shoes:

6. Bags


(Image credit: @oliviamarcus)

Style Notes: Brown bags are truly timeless, and a much softer accessory than a black style. 

Shop bags:

Next Up: I've Been a Stylist for 20 Years—17 Autumn Buys On My October Wish List

Opening image: @anoukyve

Freelance Fashion Editor

Jess Kelham-Hohler is a freelance writer, editor and content strategist. She has been a contributor for Who What Wear UK since 2023. Currently based in London following six years in Washington D.C. and New York, she was previously the Digital Editor for Soho House & Co, an international group of private members’ clubs for creatives. She has interviewed a range of artists, creators and more, including Alighieri founder Rosh Mahtani, photographer Misan Harriman and fashion editor Lindsay Peoples Wagner. Today, she writes primarily about fashion, travel and culture for various publications, and has worked as a copywriter and content strategist for brands such as Belstaff, Olivela and Equinox.