It's True, This Expensive-Looking Trend Is Coming for Your Classic Black Coat

At Who What Wear we've got a keen eye for spotting trends before they hit the mainstream, and if there's one topic that has been the focus of our office debates for the last few months, it's the colour brown. Mole or cocoa, no matter the shade, we've seen brown quietly taking over the runways and street style so subtly that the change almost went unnoticed. From the sell-out COS crossbody bag landing in dark brown, to the Toteme scarf jacket back in a coffee bean hue, celebs, editors and influencers alike have been tempted away from simple black for a new take on tonal dressing. Sorry "vanilla girls", but this winter is all about espresso.

Head to the Net-a-Porter fashion coat page and it's no coincidence that in the first few rows of styles you'll find the best new coats in shades of rich, bitter chocolate—such is the draw of the brown coat that it's visual appeal is enough to make us want to shop. I'm convinced that not only are brown dresses and accessories having a moment this winter, but coats are next to top the hit list. After all, this is a trend so simple and so effective it's surprising that we haven't given the brown coat its deserved props before. Whether you're wearing a white tee and jeans or a slinky black dress, this coat trend will not only work with anything, but it'll immediately up the luxe factor too. Don't believe me? Keep scrolling for a Hailey Bieber look that will change your mind.

So, if you're looking for a coat this winter that is not only going to keep you warm but also get you get you plenty of compliments in the process, I've rounded up the very best brown coats for every budget and style below. From light brown trench coats to chocolate brown wool coats, these timeless buys are about to be the only thing you'll want to wear this season.

HOW CELEBS AND FASHION PEOPLE ARE WEARING BROWN COATS 

Style Notes: Not only is Kaia Gerber's look an ode to the It coat of the season, it's a masterclass in how to wear head-to-toe brown too.

Style Notes: After spotting brown suede jackets on some of Instagram's best dressed, we're not surprised to see Hailey Bieber in this boxy jacket too.

Style Notes: For further proof that mixing different shades of brown always looks chic, we love how Laura Harrier adds extra polish with a glossy leather coat.

Style Notes: Monikh's Tove Studio find is the perfect example of how to make the coat the focus of the outfit.

Style Notes: Already a big fan of camel and toffee browns, Rosie Huntington-Whiteley's sleek brown trench manages to incorporate three different trends in one coat: maxi length, the leather trench and of course, brown.

Style Notes: Long brown coats are so popular that we need a new acronym. Sorry LBD, we're all talking about the LBC.

Style Notes: Toteme's scarf coat is now available in an elongated length and caramel brown. As demonstrated on Abi, it instantly uplifts an outfit.

SHOP THE BEST BROWN COATS