Brilliant Earth Teamed Up With the Jewelry Brand L.A. Fashion People Love

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(Image credit: Courtesy of Brilliant Earth)

We talk about French style a lot at Who What Wear, often referring to Paris as the ultimate mecca for style. But, while the French capital is full of fashionable locals, it isn't the only place we look to for inspiration. Much closer to home and brimming with chic brands and inhabitants is Los Angeles, where every trip to Erewhon or Sunset Tower is met with a bevy of need-to-copy wardrobe items, with jewelry being potentially the most enviable category of all.

We were excited to hear Logan Hollowell, an L.A.-based fine-jewelry designer beloved by Rocky Barnes, Elsa Hosk, and even Meghan Markle, was teaming up with Brilliant Earth, one of the world's largest and most respected ethically-scoured fine-jewelry dealers. The duo is releasing a capsule collection inspired by nature.

The 12-piece Secret Garden collection, which came out today, features all of the style points that those familiar with Hollowell's work know and love, including bright-colored gemstones like pink sapphires and emeralds as well as spiritual and enchanted shapes and details, with all of the impeccable quality that Brilliant Earth has been known for since its creation in 2005. "The responsibly sourced lab diamonds, gemstones, and recycled precious metals featured in this collection highlight the wonder of nature and our shared reverence for the planet," says Kathryn Money, Brilliant Earth's SVP of Merchandising and Retail. "Both our brands are committed to quality, ethical sourcing, and creating truly beautiful pieces."

Scroll down to see how beautiful the Logan Hollowell x Brilliant Earth Secret Garden collection really is.

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(Image credit: Courtesy of Brilliant Earth)

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Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.