4 Reasons This Will Be the It Brand of 2019


Courtesy of Bottega Veneta

The It brand of 2019 is just hitting stores and the street style scene as of this week. It’s not a buzzy brand you’ve never heard about before or a just-launched label emerging on Instagram, as we may be accustomed to in the 2019 fashion world. No, it’s heritage house Bottega Veneta—a brand that has deep roots in Italian craftsmanship dating back to 1966. The iconic house has been reimagined under recently appointed creative director Daniel Lee, who brings a forward-thinking vision and fresh design perspective to the brand. Fashion insiders can’t quite contain their enthusiasm for everything he touches.

I started noticing this months back when photos from Lee’s first collection began circulating over Instagram. Man Repeller’s Leandra Medine posted a photo of a pre-fall 2019 look featuring a thick black knit cardigan, buttery leather A-line skirt, electric blue square-toe heels, and accessories with nods to the ‘90s, captioned, “Daniel Lee’s Bottega!!! Alright alright alright.” With this post, and many similar ones that bubbled up on Instagram, you could just sense the anticipation for Lee’s designs to enter the fashion space.