Every New Designer You Need to Know About in 2019

Style in 2019 is looking bright, with a crop of up-and-coming fashion designers turning out cool pieces that will be everywhere in the New Year. I, for one, am looking forward to adding some items from these talented new designers into my closet. So, which fresh labels do you need to know about in 2019?

From the French label I recently tried for myself to the Danish brand that's all over Instagram to the young designer who just took the helm at Bottega Veneta and many more, ahead I'm highlighting the cool labels that will be in everyone's closet next year. Go on to see why each of these is important to know about in 2019 and then shop pieces to start wearing now. I promise each of these brands will be defining fashion once the New Year arrives.


Even though it won't be available to buy until next year, French label Rowen Rose has already been gaining buzz across the internet. I personally couldn't wait to test the pieces and tried out its checked trousers and jacket for myself (see the photo below).


(Image credit: @kristenmarienichols)

Here, I tried out an outfit from Rowen Rose for myself and have to say I'm quite the fan.


(Image credit: @rowenroseofficial)

Cool fashion girls like Vanessa Hong and María Bernad have already been spotted wearing the designs.


Thora Valdimars and Jeanette Friis Madsen recently launched Copenhagen-based label Rotate, and it's already sweeping the fashion scene. Net-a-Porter picked it up, and we're spotting it in the closets of the cool fashion set.


(Image credit: @rotatebirgerchristensen)

Here, the founders are spotted wearing their designs.


(Image credit: @emilisindlev)

Emili Sindlev is a friend and supporter of the brand and is often spotted wearing their pieces.


Bottega Veneta's new creative director, Daniel Lee, is the person everyone in fashion is watching right now. Coming from Celine under Phoebe Philo, he just released a Pre-Fall 19 collection echoing a similar sophistication and elegance. Across Instagram, fashion girls like Pernille Teisbaek have been sharing photos in anticipation of the drop next year.

A photo posted by on


Founded by Lauren Arapage and Joshua Shaub, Anemone is the just-launched swimwear brand everyone will be wearing in 2019. The designs are inspired by Kate Moss from the '90s—what more could a girl ask for?


(Image credit: @anemoneswim)


Up-and-coming brand Marine Serre already has celeb fans like Dua Lipa and Kendall Jenner. Expect to see plenty more from the label in 2019.

A photo posted by on

Next: nine ways to boost your Instagram selfie likes.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.