I don't know about you, but for me, buying from an indie brand or shop just hits different than buying from somewhere that everyone knows. Sure, shopping from big chains has its moments. But supporting a brand that maybe doesn't have unlimited financial backing—especially right now as smaller brands continue to struggle with supply-chain issues and other difficulties caused by the pandemic—always makes for a more rewarding shopping experience IMO. The resulting items in your wardrobe that aren't owned by every person on your social feeds are just an added bonus.
Since it's currently Black History Month, I've been focusing my indie-shopping research on Black-owned brands and retailers—from Brandon Blackwood, the creator of the viral End Systemic Racism handbag, to up-and-coming ready-to-wear designer Kendra Duplantier. Ahead, find out which indie brands I'm eyeing most for everything from colorful heels and maxi dresses to '90s shoulder bags and baseball caps.