Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
Everyone has their go-to procrastination tactic. Maybe you find yourself refreshing your Instagram feed, whipping up an elaborate meal, or going for a leisurely walk when you're putting off a task. My personal coping mechanism? Making shopping lists. No matter what mood I'm in or why exactly I'm looking to kill time, my first instinct is to draw up a list of things I need (well, more often than not, things I want but don't actually need). Grocery lists, arbitrary to-do lists, and, yes, shopping lists.
As a fashion editor, I keep a running tab of my favorite brands and boutiques that are owned or designed by Black talent. These names are top of mind throughout the year, but given that February is Black History Month, it's the perfect time to highlight all the stunning Black-owned fashion items that are occupying my cart (and my headspace) right now. In the below edit, you'll find a range of items from pretty pearl earrings to trendy sneakers and brands from smaller indie labels like K.ngsley and Sammy B to industry heavyweights such as Telfar and Christopher John Rogers. This one goes out to you, Who What Wear readers, because there's no one who loves a good shopping list more than you do (except for yours truly).
If you haven't heard the name Thebe Magugu yet, well, consider this your official intro. The Johannesburg, South Africa–based label already holds the LVMH prize and is part of the MatchesFashion Innovators program—just a couple of reasons I'm convinced it's one to know. The stunning designs hit at the heart of what fashion people want to wear now, offering one-of-a-kind twists on staple silhouettes.
These ruffle mules from Brother Vellies deserve to have their moment in the sun.
After going viral for his petite handbags emblazoned with the phrase "End Systemic Racism," Brandon Blackwood has not only managed to garner attention from the fashion world, but he's also harnessed the buzz into long-lasting intrigue. His latest batch of bags is proof that he's only just getting started.
Cargo pants are suddenly on my mind with all the cool ways fashion people have been wearing them as of late, and I've been eyeing this pair in the perfect shade of olive from L.A.-based Local European to get in on the look.
Creating truly unisex designs that work equally well for everyone is no easy feat, but Wales Bonner has managed to do just that and imbues each piece with an effortlessly cool feel. These sneakers from the designer's latest Adidas collaboration feel retro and modern all at once.
If you're in the market for an investment piece of jewelry, I suggest one of Mateo's stunning pearl pieces like these hoops that are special enough to elevate an outfit but easy enough to wear every day.
Meet the minimalist bag brand I just put on my radar.
Everything Christopher John Rogers designs just puts a big smile on my face, and this bubbly dress is exactly why the designer's whimsical ethos is so special.
If I didn't know any better, I'd think this chunky chain-link bracelet was designer.
Nordstrom's edit of emerging brands is so good right now, and Sammy B is an NYC-based brand that deserves to be on your radar. I'm eyeing this pinstripe skirt.
Harwell Godfrey's fine-jewelry makes for the perfect addition to any collection.
Tove's ethereal draped dresses, tie-up blouses, and minimalist outerwear have earned a special place in the hearts of fashion people (myself very much included).
Your capsule wardrobe is incomplete without Sergio Hudson's suiting separates.
In case you haven't heard, pointed pumps are trending hard right now, and my growing collection of shoes is proof that it's a style I'm 100% behind.
When the stylist behind some of the most epic celeb ensembles creates a label of their own, you know it has to be good. Such is the case with Aliétte, Jason Rembert's brainchild and the emerging label catering to all our needs, starting with this gorgeous satin jacket.
Ahluwalia is one of the most exciting emerging labels on the scene right now thanks to designer Priya Ahluwalia's uncanny ability to bring new life to deadstock fabrics.
If you're not shopping Good American's selection of cool basics, what are you even doing? Next time you're perusing Shopbop or Nordstrom, do yourself a favor and add one of its useful staples like these jeans to your cart.
Because I know you were looking for cool sandals. (I was too.)
How charming are these flower-shaped earrings? They're handmade in Queens, New York.
Believe me when I say that nothing is better than a black shoulder bag.
Autumn Adeigbo should be your go-to for the prettiest headbands and prints.
Investing in quality lingerie has been top of mind lately, and this set is definitely the ultimate goal.
I don't remotely have anything going on to justify this dress, but I really needed you to see it.
This post was originally published at an earlier date and has since been updated.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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