Black History Month
Learn more about Black History Month with the experts and editors at Who What Wear.
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  I've Tried Tons of Beauty Brands for Black and Brown Skin—Here Are 10 All-StarsThey're all winners in my book. By Shawna Hudson 
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  10 Black-Owned Fragrance Brands to Put on Your RadarUnique and luxe scents. By Bianca Lambert 
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  Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping NowI can't get these off my mind. By Anna LaPlaca 
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 How Ivy Style Became One of the Civil Rights Movement's Most Powerful WeaponsThere's always a deeper story. By Eliza Huber 
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 I'm Black and Model for Victoria's Secret—These Beauty Products Are My Holy GrailsCiara Miller spills all her beauty secrets and more. By Grace O'Connell Joshua 
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  12 Examples of Black Hollywood Redefining Beauty Trends on the Silver ScreenHollywood glam at its finest. By Maya Thomas 
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 Cult Status: The It Items That Put These 5 Black-Owned Brands on the MapNames to know. By Anna LaPlaca 
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 Diarrha N'Diaye-Mbaye Wants to Be the North Star for Your Beauty RoutineThe journey of Ami Colé, a clean beauty brand for melanin-rich skin. By Copelyn Bengel 
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 We're Black Fashion Experts—These Are the 26 Brands We're Loving Right NowNine Black fashion people spill on the labels they're excited about. By Grace O'Connell Joshua 
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 6 of the Coolest Black Artists in the Industry Share Their Best Beauty TipsPlus, their top advice for artists just getting started. By Erin Jahns 
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  If You're Not Already Shopping These Black-Owned Indie Brands, You Should BeSo many good finds. By Eliza Huber 
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  32 Black-Owned Skincare, Hair, and Makeup Brands We Love and SupportAnd the all-star formulas from each. By Erin Jahns 
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  10 Black TikTokers to Follow for All Things Fashion and BeautyThey deserve your attention. By Yusra Siddiqui 
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 From Goddess Braids to Knotless Braids—These 15 Products Are My Best-Kept SecretYour hair deserves it. By Maya Thomas 
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  19 Black-Owned Handbag Brands You'll Want to Buy (Before Beyoncé Does)Secure the next It bag. By Jasmine Fox-Suliaman 
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  You Heard It Here First—These 19 Black-Owned Shoe Brands Are ItBeyoncé approved. By Jasmine Fox-Suliaman 
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 A Love Letter to Black and Brown Skin: 4 Black Creatives on Self-Care EssentialsIndulgence at its finest. By Shawna Hudson 
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 Consider This Your Guidebook for Black HairYour natural-hair journey made easy. By Jeisen-Simone Tucker 
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 2 Oscar-Nominated Hairstylists Share 10 Natural Hair Staples They Always UseIncluding one cult-loved $6 product. By Shawna Hudson 
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 13 Black Founders on How They Built Their Wellness BusinessesPlus, their best advice. By Sarah Yang 
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 If You Haven't Heard About These 35 Black-Owned Brands, You're Missing OutBRB, adding everything to my cart. By Sierra Mayhew 
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 3 Black-Owned Beauty Retailers We're Shopping as Alternatives to AmazonSo many amazing finds. By Erin Jahns 
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 Black Women Have Been Erased From Streetwear–These Women Are Changing That"Streetwear was born from black women." By Indya Brown 
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 Must-Watch MSNBC Anchor Tiffany Cross on Kamala Harris and Fashion in Politics"Fashion can be political. It can also be pretty. I’m here for both." By Allyson Payer 
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 From the Runway to Instagram, These Models Are Making Fashion History"I want us to challenge our definitions of beauty." By Anna LaPlaca 
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  Thirteen Lune Is the Chicest New Beauty Retailer—Here's What We're OrderingWe can't get enough. By Erin Jahns 
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  No Wish List Is Complete Without These Up-and-Coming Black-Owned Beauty BrandsPut your shopping face on. By Erin Jahns 
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 Artists' Choice: 24 Brands Black Beauty Experts Always Keep in Their KitsShop their favorites. By Erin Jahns 
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 These Black Stylists Are Making Headlines for Serving Serious LooksThe next generation. By Jasmine Fox-Suliaman 
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 Just Do It: How to Support Black-Owned Beauty Brands, According to 13 FoundersYou've listened, you've learned, and now, it's time to act. By Courtney Higgs