The Pretty New Bikinis You're About to See All Over Instagram

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(Image credit: Billabong)

Even though many people can't retire their winter coats quite yet, it's safe to say most of us have warm weather on the brain. Whether you have tropical getaway booked or you're just planning on a traffic-filled drive to the beach, it's never a bad idea to invest in some new swimwear—and Julie Sariñana of Sincerely Jules is giving you a head start on your collection.

The blogger and Instagram It girl has collaborated with Billabong on a capsule collection of swimsuits, dresses, jumpsuits, skirts, and other vacation-ready pieces that are begging to tag along on your next trip. Given that she has an impressive five million Instagram followers and counting, you can bet Sariñana knows a thing or two about designing 'gram-worthy pieces. When I asked her about the item she thinks will sell out, she called out one print in particular. "Everything from this collection brings so much happiness and sunshine to my wardrobe," she told Who What Wear. "Girls are going to feel as if they were transported somewhere tropical while wearing all of these pieces. I see the palm leaf prints selling really well. And I'm thinking either the palm-printed Dos Palmas two-piece swimsuit or the Twist Flirt jumpsuit will sell out first."

If you're wondering which style to invest in, Sariñana has a failsafe suggestion. "You can't go wrong with a high-waisted swimsuit bottom," she told us. "I feel this style is so flattering on all body types." Scroll down to shop her new Billabong collaboration and get ready to rake in the Instagram likes. 

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.