These 30 Volumizing Mascaras Are Better Than Any Instagram Filter


(Image credit: @isabellecoheen)

Without a doubt, the one thing that can be overheard at any weekly Who What Wear beauty meeting is a conversation centered around one beauty product: mascara. Sure, we know the search for the ideal foundation for your skin tone or the perfect lipstick is equally as important, but finding the best volumizing mascara is an evergreen topic that just so happens to be more relevant than ever. With our continued need for face masks and our socializing and work typically being carried out via Zoom, having an excellent volumizing mascara to make your eyes pop IRL (and on the internet) now feels like an essential. 

But with so many great mascaras on the market (there’s everything from lengthening to fiber formulas ), you may be asking yourself, "Where do I start?” Begin by scrolling ahead, as we’ve rounded up the 30 best volumizing mascaras sold at Ulta, Amazon, and Sephora. The best part is that every mascara in this story has 500+ reviews from actual customers, so you’ll know they’re the real deal. Get ready to ditch the conference filters (or false lashes) once and for all.

Best Volumizing Mascaras at Ulta

Best Volumizing Mascaras on Amazon

Best Volumizing Mascaras at Sephora

Next: 17 Mascaras That Won't Irritate Sensitive Eyes, According to Reviews

Jasmine Fox-Suliaman

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.