H&M's New $30 Sweater Is a Dead Ringer for Princess Diana's and Kate's Versions

While browsing through H&M's new arrivals for a story (yes, it's part of my job), I saw a sporty sweater that looked incredibly familiar. Then it hit me: None other than Kate Middleton has worn a similar version before. And upon further digging, I found a photo of the late Princess Diana in the very same trend. Is that kismet or what?

Varsity sweaters are certainly nothing new, but H&M has a knack for translating trends into extremely affordable pieces that are widely accessible. So when I came across a royalty-approved trend at a $30 price point with a full stock of sizes ranging from small to XXL, I knew I had to share. Scroll down to see how Kate and Diana styled the preppy sweater trend and shop it for yourself. 

Princess Diana wearing a varsity stripe sweater with jeans and ballet flats


Getty Images

The late, great Princess Diana was photographed on a school run in 1992 wearing a varsity cable-knit sweater with jeans and ballet flats. 

Kate Middleton wearing a striped sweater with white Superga sneakers


Getty Images

On Kate Middleton: Ralph Lauren sweater; Superga Cotu Sneakers ($65)

In May 2021, the Duchess of Cambridge wore her varsity sweater with affordable Superga sneakers and black trousers for some tennis drills with kids. How cute does she look? Watch out, Sporty Spice. 

Shop H&M's New Version

I have a feeling this sporty sweater will sell out in no time. Plus, it surely doesn't hurt that it boasts nearly 50 rave reviews on H&M's website. 

Shop Other Preppy Sweaters

This $13 cropped version is also super cute.

Yep, I already bought this one, too. 

A touch of preppiness never hurt anyone. 

I hoard striped sweaters like there's no tomorrow. 

I'd layer this over a thin black turtleneck. 

This looks fantastic with jeans and a simple white cami. 

The sweater also comes in straight sizes but is selling out quickly. 

I love how this sweater-vest is styled with an oversize white button-down. 

This looks as polished as a jacket but is as comfortable as a sweater. 

I told you I have a thing for striped sweaters. 

In case you want a beautiful designer option to consider. 

Seriously, & Other Stories has an amazing sweater selection right now.