30 Toteme, Khaite and The Row Winter Staples That Are Actually Worth the Money


(Image credit: @aida.bdji)

Aïda wears the timeless Khaite cardigan.

When it comes to curating a responsible and reliable wardrobe these days, it's much less about buying new items every season and more about investing in smarter, longer-lasting buys. We’re talking classics you look forward to pulling out every year rather than short-lived pieces that quickly go out of fashion or don’t have the quality to last beyond a few washes.

Whether your budget stretches to the best of the high street or The Row’s most luxurious pieces, when you’re looking to make these purchases, it just makes environmental, financial and sartorial sense to opt for timeless designs you won’t ever get bored of. For budget-friendlier options, the Who What Wear UK team turns to brands like Arket and Me + Em, which prioritise quality over trends. But if you’ve got money to spend and you’re wanting to know which investment buys are truly worth it, there are three brands that I, and my fellow editors, always recommend.


(Image credit: @emilyjdawes)

I tried on Toteme's beautiful camel coat last year—for 2023, there's a new iteration. 

Toteme, Khaite and The Row all have one thing in common—their designs never go out of style. If you are looking to invest in staples you can re-wear basically forever, you can be confident shopping at any of the three. Whether it’s an iconic camel coat or a crew-neck grey knit, their minimalistic winter staples transcend decades. There are plenty of completely classic options, and there are also some designs with recognisably elevated details, like Khaite’s famous cinched-waist cardigan or Toteme’s leather-trimmed shearling

The coats, knits and boots—all pillars of a successful winter wardrobe—are particularly worth investing in, and so below I’ve curated an edit of the very best from the three brands across all three categories. Keep scrolling to enjoy.




This story was published at an earlier time and has since been updated.

Up Next: The Ultimate Guide to the Best Designer Items to Invest in Now and Forever

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.