Sorry to the Margaux, But These 5 The Row Bags Are Even More In-Demand

The Row—a brand that is at once understated and recognizable to the most in-the-know fashion insiders—unsurprisingly has a collection of bags that have garnered a cult following amongst the style set. Mary-Kate and Ashley Olsen have developed a soft, minimal aesthetic with logoless designs that the fashion brand is known for for and that carries through to the brand’s bags.

Much like many of the fashion house’s pieces, the bags are in hot demand, but there are a handful that are so good, they're almost never in stock. The pieces are an investment, but the timeless-meet-minimal designs lend them a forever quality that is worthy of an investment purchase. Devoted fans of Mary-Kate and Ashley Olsen's label are passionate about the bags they truly think are worth-it touchstones of the label.

Creator and acclaimed collector of The Row, Neelam Ahooja, addressed the elephant in the room: it's time to look beyond just the Margaux. "It’s a beautiful and practical bag, but it's over-saturated," she explained to Who What Wear. "The Row offers plenty of stunning styles every season, and I’d opt for any one of them, so long as it’s not white. At these price points, light colors are a risky investment."

Ahead, we spoke to three collectors of The Row to get their take on the best bags to buy from the label.

Best The Row Bags

The Row '90s Bag

The '90s bag is one of the lowest-priced bags silhouettes from The Row, which makes it no surprise that it is also one of the most impossible to track down. Word to the wise? Add it to your cart immediately if you find it available somewhere on the internet. Nearly everyone from The Row has this mini in their arsenal, including Zach D., a 29-year-old creator who has shared his love for the brand on social media. When it comes to buying bags from The Row, Zach suggests opting for the brand's leather offering in lieu of materials like nylon or mesh—it's a better investment.

The Row Park Tote Bag

The Row's Park tote comes in a varieties of shapes and sizes. What is boils down to though? A really great tote bag. If you're looking for the ultimate leather tote, this is it.

Zach raved about his Park Tote Bag in the N/S sizing. "It’s well-priced and I reach for it constantly because it’s chic, casual, the gorgeously grained leather is a unique shade of blue, and it’s perfectly proportioned for everyday wear."

The Row Marlo Bag

Owned by a range of celebrities and fashion editors, practical and sophisticated style meet up in The Row's Marlo bag, which acts as a great alternative to the Margaux. Snap up the pebbled-leather version in a size 12 for the most beloved version (if you can find one).

The Row Margaux Bag

Though The Row has plenty of gorgeous bags to consider, you won't regret buying a Margaux Bag—if you can get your hands on one. They very rarely find their way to The Row's website, and if they do, they sell out in minutes, but secondhand and resale sites like Fashionphile are usually well-stocked with the hyped silhouette.

The Row Nuance Shoulder Bag

Sometimes, an unassuming bag from The Row is the best. Take The Nuance shoulder hobo bag, a favorite of creator and collector Rachel Whitehouse, @clothesarefriends. "It’s underrated, even I almost looked past it in the store. My friend Madeline, was trying it on in store, was ready to walk away from it and then I put it on and immediately saw the vision for the bag," she explained. "We ended up falling in love with it and both bought it as our friendship bag!"

Whitehouse explains, sometimes, it's not about the actual name or style of the bag—it's about the fact that the craftsmanship and leather on handbags from the label are sheer perfection. "Most items look like it could come from any designer. Except, when it’s from The Row, the quality is just better. The leather quality is insane, the stitching is perfect, the proportions are exactly how they should be—making the item interesting and the functionality is there."

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Why Trust Us?

At Who What Wear, fashion is our specialty. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.

We regularly try pieces ourselves, including everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders, and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.