True story: I'm a fashion editor who loves Sephora as much as she loves Zara. (If you want proof, I'm a Sephora Rouge member, which I'm slightly hesitant to admit.) My love of beauty products certainly isn't new, but it has gotten significantly more expensive as I've gotten older and my beauty requirements and routine have expanded (for context, I'm 34). That said, in some ways, I'm a bit low-maintenance. For example, my hair routine consists of blowdrying it until my arm gets tired, and wearing eyeliner is the bane of my existence.
I've always preferred a very natural look, so I gravitate toward products that help me to achieve that, and I rarely buy anything without reading a handful of both good and bad reviews. My Sephora order history thus far this year mostly consists of pretty makeup that's appropriate for spring and summer, with a few cult skin and hair products thrown in the mix. Oh, and I prefer the packaging to be as aesthetically appealing as it is effective (just being honest here).
Keep scrolling for this fashion editor's 2019 Sephora purchases.
Tom Ford
Cream Color For Eyes in Platinum
I'm not sure what took me so long to buy this. It's worth every penny, and now I want it in every color. It applies so smoothly and never creases.
Fenty Beauty by Rihanna
Gloss Bomb Universal Lip Luminizer in Fenty Glow
I thought I was over lip gloss until I try this. It's so pretty and long-lasting and not the least bit juvenile.
Drunk Elephant
Shaba Complex Firming Eye Serum
It's hard to find an eye cream that doesn't irritate my skin, but this one is both soothing and effective. I also like that it's clean enough to put on my eyelids.
Ilia
Color Haze Multi-Use Pigment in Before Today
This is a newly released product (also clean) that can be worn on both lips and cheeks. I find that it's pretty dewy on the cheeks and a bit matte on the lips (don't ask me how), but I like it.
Anastasia Beverly Hills
Brow Wiz in Soft Brown
I've been using this brow pencil for years. It's one of a handful of items that I've repeatedly run out of and continue to buy. Soft Brown is my favorite shade.
Tatcha
Limited Edition Dewy Skin Mist Mini
I'm a bit new to the misting world. I own several, but I always forget to use them. Something about this little purple bottle makes me want to reach for it, though, and I love anything that helps me to achieve dewiness.
Charlotte Tilbury
Cheek To Chic Blush in Pillow Talk
I was surprised by how brown this cult blush was when I received it, but it's very sheer and flattering. It provides a healthy glow that's perfect for this time of year.
Nars
Radiant Creamy Concealer Mini in Vanilla
This is my go-to under-eye concealer. I regularly stock up on the mini size for travel. I can't imagine I'll ever find anything better than this stuff.
Urban Decay
Eyeshadow in SIn
This is another product that I've been buying for years. It's the perfect shimmery champagne shade, without being too glittery.
Kevyn Aucoin
Glass Glow Face Liquid Highlighter in Prism Rose
Next up in my dewy-skin quest is this new glass skin illuminator. A little goes a long way with it, and I'm still navigating how to use it to its full potential, but for now, I'm tapping it on my cheekbones to highlight them.
Bobbi Brown
Crushed Liquid Lipstick in Give a Fig
This looks a lot brighter on my lips than it does in the tube, but I don't mind. It's a fun alternative when I want something different from my usual nude and pale pink shades, but don't want to deal with the maintenance of red. The coverage is more of that of a lipstick than a gloss.
Verb
Ghost Oil
I bought this buzzy hair oil on a whim when I'd run out of Moroccanoil. I still always love Moroccanoil and its intoxicating scent, but Verb's oil provides a lot of bang for the buck and makes my hair smooth and shiny.
Kaja
Mochi Glow Bouncy Highlighter in Toy Alien
I was looking for a powder highlighter that wasn't too intense, and this one fit the bill. I love to travel with it—it's so smooth that I can just use my fingers to pat it on.
Nars
Orgasm Oil-Infused Lip Tint
I'm a little shocked that I have two lip glosses on this list, but here we are. I already loved the Nars Afterglow Lip Balm, so I couldn't resist this. It's not at all sticky, and like the Fenty gloss, it lasts for hours. I'm convinced that it would look good on anyone.
Tatcha
The Dewy Skin Cream
This cream is pretty rich, so I think I'll rely on it often in the winter when my skin is tight and dry. For now, I've been using it once a week, and my skin is significantly bright and glowy the next morning.
Bobbi Brown
Sheer Finish Pressed Setting Powder in Pale Yellow
I'm a little bored with my current finishing powder, so I just purchased this highly rated one. Apparently, the pale yellow shade looks natural on a wide range of skin tones.
Olaplex
No. 4 Bond Maintenance Shampoo
This shampoo seems to be formulated for every hair type and address every hair concern, so it's not surprising that it has a lot of fans. I count myself as one of those fans, as my hair never looks better than it does when I use this.
Olaplex
No. 5 Bond Maintenance Conditioner
Can't forget the conditioner.
Supergoop
Shimmershade Illuminating Cream Eyeshadow SPF 30 in Golden Hour
I bought this because it protects your eyelids from the sun, which is pretty revolutionary. Even better, it provides the prettiest wash of shimmer without creasing or flaking.
Urban Decay
24/7 Glide-On Eye Pencil in Demolition
I actually don't love wearing eyeliner but I like the definition it provides, so I wear it anyway. This one is really natural and comes in a ton of shades.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.