Truth be told, even though I'm a fashion editor, I buy a lot more beauty products from Amazon than I do clothes. Not that there isn't a great selection of clothes on Amazon (as you know), but I just find the beauty product categories easier to navigate and a breeze to just throw into my cart (especially since many of them are affordable).
I'm constantly keeping my eyes and ears open about the best Amazon beauty products, whether it's via customer reviews, word of mouth, or, of course, Who What Wear's very knowledgable beauty editors. Speaking of which, I'm not a beauty editor myself, but I'm a fashion editor who is very interested in beauty products (and my overflowing bathroom cabinets admittedly resemble those of a beauty editor). So even though I may not be an expert on all things makeup, skincare, and haircare, I think the 21 beauty products that I want from Amazon are worth a scroll, as many of them come highly recommended via actual beauty experts, and many of them are quite stylish (because that's how I roll).
Keep scrolling to shop the 21 Amazon beauty products this fashion editor wants right now.
An unfortunate pair of ankle boots left me with some unsightly scars on my legs. I'm really hoping this highly praised oil fades them because nothing else has been effective in the least.
I've considered investing in a Mason Pearson brush, but with reviews like this $8 one has, why would I?
I love a good French beauty buy, and this one seems to be a godsend for intense moisture without heaviness.
My love for matcha knows no limits. This may fall more under the wellness category, but it does claim to support skin, hair, and nails.
I keep hearing about Briogeo but have yet to try it. This highly rated hair-protecting product might have to be my first foray.
The description of this new foaming cleanser is enough to sell me on it, not to mention all the buzz it's been getting.
I recently starting using some Verb products and think I may be hooked. Plus, I love a good wave spray.
Since I feel like my hands are aging more rapidly than I am, I'm seriously considering giving this a try.
I love RMS Beauty's cream highlighters, so I'm anxious to try the new powder version.
People love this stuff, and it seems particularly appropriate for the summer months to come.
I just bought this, and it's already changing my life (relatively speaking). It's the most effective hand cream I've encountered by far, and it's surprisingly not even greasy.
I honestly don't really know what to do with face glosses, but I want to know. And this one is far more appealing to me than Vaseline.
This is the color I envision my toes being this summer.
I've yet to meet a Bioderma product I don't love, and this de-puffing eye gel is next on my list.
It's been in the back of my mind that I need to start using a neck cream, so here we are.
I've tried these glossy eye colors in a couple of shades and am planning to add this pretty shimmering one to my collection next.
I always forget to moisturize my cuticles, but the 1000-plus favorable reviews for this just reminded me.
I love to use cream blushes, and this Beautyblender is made for just that.
I'm officially replacing my boring drugstore hand soaps with this lovely bottle.