FYI: These Are the 10 Most-Wanted Fragrances at Sephora Right Now

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(Image credit: @basicstouch)

By now you know we love Sephora. The good news? We know you do too. We also know you have a keen eye for top-notch beauty formulas and harvest a heavy hankering (too much alliteration?) to know which skincare, hair, and makeup products are addiction-forming and flying off the retailer's shelves at lightning speed. That's why, slowly, but surely, we've been putting together guides featuring all of Sephora's best-selling products. (And don't worry, we'll continue to update as tides turn and favor changes.) Since we've already inundated you with the top-selling skincare, hair, and makeup products Sephora shoppers are rather infatuated with, it only felt right to move on to fragrance. 

We love talking and debating scent here at WWW HQ and have come up with quite a few must-reads regarding our favorite perfumes for just the season or for always. Tapping into Sephora's treasure trove of best-selling perfumes was next on the agenda. Of course, fragrance and the way we smell (or want to smell, anyway) is highly personal, and if the thought of smelling like everyone else turns you off, we get it. That said, it can be kind of fascinating to discover which particular perfumes always go gangbusters in terms of bottle sales, and you might, even through slight pessimism, discover your next favorite scent. Here, we invite you to pick your olfactory poison of choice and to keep scrolling for 10 of Sephora's best-selling perfumes. 

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.