The Sephora Savings Event Is Almost Over—I'm Playing Your Personal Shopper

I don't mean to cause alarm, but there are mere days left to shop Sephora's best and most-anticipated sale event of the year. As the Savings Event only happens biannually, I know people who wait to shop this sale for months and prep their shopping carts like it's an Olympic event. The frenzy is currently heightened as we're in the midst of pre-gaming for the hot and sun-soaked months of summer (new season, new beauty staples).

April 15 marks the official end of the event. As a refresher, Rouge members are saving 20% on their purchases, VIB members are saving 15%, and Insiders are saving 10%. (Use the code YAYSAVE at checkout.) It's also worth mentioning that you'll score 30% off on all Sephora Collection items, regardless of your tier. Below, I'm sharing 20 beauty staples I love, recommend, and would add to your cart if I were your personal shopper. Keep scrolling!

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.