Sephora's Savings Event Is Almost Over—28 Viral TikTok Products I'm Snagging



If you've kept up with our coverage of the Sephora Savings Event, you know just how much Who What Wear beauty editors love great shopping with juicy deals. But the end of this sale is near—Sephora Beauty Insiders, it's your time to shine! Starting today, Beauty Insider will receive a 10% discount that can be used repeatedly in-store and online (with free shipping) through April 24. Additionally, Insiders can use the code SAVENOW when checking out online for 30% off all Sephora Collection products.

This is your chance to finally get your hands on the viral TikTok beauty products that have populated your For You page (trust me, I know how many drool-worthy ones are out there). With that in mind, keep scrolling to discover which ones I plan on buying before this super-sweet sale ends. Happy shopping!


For me, the arrival of warm weather means investing in skin-loving products that are lightweight and multi-functional. Merit's Foundation and Concealer Stick helps me hide pesky imperfections like hyperpigmentation and discoloration while providing coverage that's even and buildable.

Say goodbye to dull, uneven skin with this oil-free foundation by Armani Beauty. If you haven't already added this gem to your routine, know that this viral TikTok foundation will deliver radiant and luminous results with a satin-glow finish.

Thanks to TikTok's popularity, "no-makeup" makeup looks have blown up (Does "clean makeup" ring a bell?). Makeup by Mario's SurrealSkin Liquid Foundation will give you a stunning, effortless complexion that feels and looks like your second skin.

Whether you're a child of the '90s or the '00s, there's a good chance you've come across this iconic lipstick. According to makeup artist Noreen Wilkie, Liv Tyler wore the shade Black Honey while filming Lord Of The Rings. It gives lips the prettiest touch of cherry red while providing long-lasting hydration and shine.

Over the past year, lip oils have also trended on the social-media app. Embrace the trend with Clarins' Lip Comfort Hydrating Oil. I plan on snagging it in the shade Honey to wear all summer. Crafted from a combination of ultra-hydrating oils, it goes on smoothly and protects your lips from dehydration.

Rare Beauty also recently came out with a tinted lip oil that echoes its best-selling liquid blushes, which have been all over TikTok. Like their blushes, these lip oils provide a natural-looking splash of color that lasts all day.

It shouldn't surprise you to see another Merit product on my shopping list. Whether you apply this blush with your fingers or by swiping it directly onto your cheek, you can count on it to give you gorgeous, buildable color. 

That's right: Glossier is now sold at Sephora! The brand's popular cream blush is available in eight gorgeous shades. It contains blurring-powder pigments for dewy, natural-looking color that's also streak free. You might want to stock up on this one!


Are you really on TikTok if you haven't seen Gisou's Honey Infused Hair Oil on your For You page? The good news is it's completely worth the hype and an absolute steal during Sephora's sale. If you love this hair oil, consider adding Gisou's new honey-infused lip oil to your shopping list.

If your strands have been through as much as mine have, finding a reliable product capable of restoring moisture can be a game changer. After wearing knotless braids as much as I do, I love using this Olaplex mask to add and lock in moisture so my hair can stay healthy and happy.

If you haven't tried any of Briogeo's amazing products, this is your chance. I recommend starting with my favorite item from their line of ultra-hydrating products. Their Deep Conditioning Hair Mask restores the vibrancy and strength of hair through transformative ingredients like vitamin B, collagen, and oils.

I can't stop talking about this hair mask by K18. It's a leave-in treatment that uses patented peptide technology to repair damage from color, bleach, heat, and chemical services and restore hair to its natural strength and vibrancy with long-lasting results. Did I mention it's great for all hair types?

I think every beauty editor will swear that using dry shampoo helps keep our hair manageable and presentable when our schedules get hectic. This one from Living Proof removes oil, sweat, and odor to give you an easy I-just-got-out-of-the-shower finish.

How great is it when you discover multitasking products that work? Ouai's Cleansing Scalp & Body Sugar Scrub is one of the best out there. I've used this on my scalp and body and thought it left both exfoliated, nourished, and ready for anything.




Have you gotten on the retinol-serum train yet? I'd be lying if I said TikTok hadn't inspired me to try out a product or two. One of them, The Inkey List's Retinol Anti-Aging Serum, has completely won me over with its cream formula. It slowly releases powerful retinol to help promote smoother, brighter, and all-around healthier skin.

As someone who's always had dark circles and puffy eyes, this de-puffing eye cream by Sunday Riley has worked several miracles since I started using it a month ago. Since it's a crowd favorite, I fully expect it to fly off the shelves during this savings event. Better get it while you still can!

I've shared many great face masks, but it's about time I highlight one of my favorites for keeping my face moisturized and my complexion even and bright. This one from Summer Friday uses a magical mix of niacinamide, glycerin, hyaluronic acid, and antioxidants to refresh and protect the skin.

This lip treatment is a must-have for many TikTok users who've taken on either the "clean makeup" aesthetic. It delivers intense moisture and antioxidants with a formula crafted from vitamin C, coconut oil, shea butter, and other ingredients your skin will benefit from.

Looking for another lip mask to add to your rotation? Tatcha's The Kissu Lip Mask is a viral TikTok beauty product that deserves your attention. It's soothing and non-sticky, using a blend of Japanese peach and olive-derived squalane for visibly plump, moisturized, and kissable lips.

Glow Recipe's multi-used highlighting serum has quickly become a favorite product among Who What Wear beauty editors—for a good reason. It visibly reduces the appearance of dryness, hyperpigmentation, and dullness by hydrating the skin using a lightweight gel formula packed with niacinamide, watermelon, and hyaluronic acid.

I'm going big during Sephora's sale (and then promptly going home). I can't get enough of Charlotte Tilbury's Magic Cream Moisturizer and plan to invest in its largest size before the sale ends. It's the perfect moisturizer to use during skin prep, no matter if you rock a full face of makeup or go without makeup altogether.

I've always prided myself on maintaining healthy, glowing skin year-round, and this AHA lactic-acid treatment by Sunday Riley is one of the products that makes it all possible. Not only does it help diminish the look of pores, hyperpigmentation, and dark spots, but it also reduces fine lines and wrinkles. 


Glossier's bestselling Eau de Parfum will be on sale! While I'm usually drawn to soft, powdery florals and musks, I've recently fallen in love with this fragrance and can't stop spritzing it whenever I get the chance. With notes of pink pepper, ambrox, and iris, I'm convinced it will always be one of my favorites.

Vanilla lovers, this one's for you. The ultimate sweet and sensual night-out fragrance, Vanilla 28 captivates the senses with notes of vanilla orchids, smooth Tonka absolute, and amber woods. It also looks amazing on my vanity.

If Serena Van der Woodsen had a signature scent, I bet it would be this. It's undeniably bold and sexy and features a stirring blend of lavender essence from France, bright Moroccan orange blossom, and a striking musk accord for a fabulous finish.

I'll never get tired of this fragrance (and according to the number of bottles sold at Sephora, neither will thousands of other Flowerbomb fans). This fragrance contains the feminine notes of jasmine, orange blossom, and rose, with the addition of patchouli and vanilla grounds for a surprising sensual twist.

In September, I'll be wearing this perfume while singing my heart out to Beyoncé during the Seattle leg of her Renaissance tour. From its vanilla, jasmine, and Italian bergamot notes to its iconic gem-inspired bottle, it fully embodies the space-goddess trend TikTok has loved lately.

Your search for the perfect cozy fragrance is over. Maison Margiela's 'Replica' By the Fireplace had TikTok's autumn-loving users in a chokehold a few months ago, and its popularity has continued well into spring. Defined by charming notes of clove oil, chestnut accord, and vanilla accord, this perfume will always be a Who What Wear favorite.