We're Calling It: These Will Be the Most-Wanted Fragrances This Summer

With the onset of summer comes all the fresh beauty inspiration: makeup trends top makeup artists are currently obsessing over, the hair shades colorists can't stop painting, and so much more. In fact, we get so caught up with the contents of our Sephora carts and the countless looks we've archived on IG that it can be easy to forget another one our favorite things for summer: fragrance.


(Image credit: @sabinasocol)

Whether you prefer sparkling notes of citrus, the powdery temptation of florals, or earthier beats of warm musk and patchouli, the industry's best beauty brands and fragrance houses deliver an onslaught of fresh offerings each season, and this spring and summer are no exception. In perfect accordance with the rising temperatures, the number of new and exciting perfumes hitting storefronts (and our vanities) is going up. To make sure you don't miss a beat this season, and because honing a new signature scent can be trickier than it would seem, we're sharing 14 (mostly) new perfumes for spring and summer that you just might be tempted to wear all year round. (Because yes, they're just that good.) Keep scrolling!

For the Old Hollywood Enthusiast

For the Floral—But Not Too Floral— Enthusiast

For the Byredo Enthusiast

For the Coconut Enthusiast

For the Fresh-Cut-Grass Enthusiast


(Image credit: @sabinasocol)

For the Citrus Enthusiast

For the Beach Enthusiast

For the Parisian Enthusiast

For the Sailing Enthusiast


(Image credit: @sabinasocol)

For the Garden Enthusiast

For the Chocolate Enthusiast

For the Flower Shop Enthusiast

For the Lit Enthusiast

For the Collector's Item Enthusiast

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.