Psst: Sephora Sells a Ridiculous Number of These 18 Products—Here's the Reveal


(Image credit: @pink_oblivion )

Do you know how that psychological principle states that the more options you're presented with, the less happy you are with the outcome you choose? That's how I sometimes feel when I shop at big beauty retailers like Sephora. If I'm stuck between three different lipsticks, let's say, then I find myself contemplating my choice long after my card has been charged. Did I choose the right one? Should I go back and exchange it? Should I even be looking at lipsticks? Maybe I need a tinted lip balm instead… and so on. Basically, it's hard to feel confident with your choice when there's such a wealth of other options up for grabs. 

Whenever I feel like this, I do one of two things: First, I consider going back to basics, shopping for products I already know and love. Second, I narrow my selection to only the best-selling products. This way, I can be more confident I bought the right product because it's backed by so many other people too. It's like getting a recommendation from a friend; it carries some weight. 

So, in the spirit of making everyone's shopping just a little bit easier, I gathered a selection of the best-selling products at Sephora. These products range across all three major categories—skincare, makeup, and hair care. Without further ado, keep scrolling to see (and shop) them all. 

Skincare Products

Makeup Products

Hair Products

Next: 27 Life-Changing Products to Know About, According to Fashion and Beauty Editors

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.