20 Best-Selling Face Serums Broken Down by Cost Per Wear


(Image credit: @jourdandunn)

Shopping for skincare is one of our absolute favorite pastimes—face serums, especially. They're one of the most strategic ways to enhance and customize our glow routine, effortlessly stacking and boosting the benefits we're already getting from our other staples like cleansers, creams, and masks. While shopping for pretty much any kind of serum gets our adrenaline pumping in the best way possible, we're especially exhilarated by best-selling face serums everyone and their mother is dying to get their complexion on.

Call us superficial, but we want something that's effective and results-driven, yes, but also covetable and brimming with holy-grail potential, which is where one of our all-time favorite beauty retailers, Dermstore, comes in. Boasting every type of beauty product imaginable (from hair to skincare to makeup), it's one of our first stops whenever we're in the market for top-quality new finds that are high on the industry's most-wanted list. The store carries everything from professional-strength formulas you'll likely only find at the dermatologist's office to niche spa, specialty, and natural beauty brands hailing from all around the world. Not surprisingly, it has an amazing collection of best-selling face serums as well.

Since everyone has different goals and concerns when it comes to the wellness of both our skin and bank account, we decided to dissect the top 20 best-selling face serums you can buy on Dermstore's website right now—breaking each formula down by its benefits, ingredients, and cost per wear. (We're guestimating each small bottle will last roughly three months but realize this might fluctuate.) Ahead, 20 best-selling face serums everyone wants from Dermstore and how much they'll cost you per application. (We're starting our countdown with the retailer's 20th bestseller, so make sure to scroll all the way down to see which holy grail serum took the number one spot!)





















Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.