This Is It: The Absolute Best Beauty Products Team WWW Discovered in 2021

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we simply can't wait to spread the word to all of our fellow beauty junkies (aka you!). Therefore, we've decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we've become quickly addicted to.

Usually, we're covering our favorites on a per-month basis as mentioned above, but in the spirit of the upcoming New Year, we've opted to select, if you will, the favorite children of our favorite children. Translation: We forced ourselves to choose one or two (okay, and sometimes four or six) beauty products that really left their mark this year. Ahead are the best beauty products we tried in 2020! Grab your game face and wallet. You'll be needing both.

Erin Jahns, Senior Beauty Editor


(Image credit: @erin_jahns)

Katie Berohn, Associate Beauty Editor


(Image credit: @ktberohn)

Kat Collings, Editor in Chief


(Image credit: @katcollings)

Caitie Schlisserman, Beauty Director, Branded Content 


(Image credit: @c__bellamy)

Jasmine Fox-Suliaman, Audience Engagement Editor


(Image credit: @fashionwithjazz)

Sarah Yang, Managing Editor, THE/THIRTY


(Image credit: @sarahayang)

Sierra Mayhew, Associate Fashion Editor


(Image credit: @_sierramayhew)

Bobby Schuessler, Market Director


(Image credit: @bobbyschuessler)

Anna LaPlaca, Fashion Editor


(Image credit: @anna__laplaca)

Eliza Huber, Fashion Editor


(Image credit: @elizagracehuber)

Allyson Payer, Senior Fashion Editor


(Image credit: @allypayer)

Yusra Siddiqui, Assistant Market Editor


(Image credit: @thatgirlyusra)

Erin Fitzpatrick, Senior News Editor


(Image credit: @fitzpatrickerin)

Anneliese Dominguez, Fashion Editor, Branded Content


(Image credit: @annadominguez)

Drew Elovitz, Director of Content Strategy and Senior Managing Editor


(Image credit: @drewblahblah)

Kristen Nichols, Senior Fashion Editor


(Image credit: @kristenmarienichols)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.