My Life Hasn't Been the Same Since Discovering These 29 Makeup Products

While technically I've only been a beauty editor for four years, I've been a hopelessly addicted product whore—especially when it comes to makeup—since I first discovered the stuff on top of my mom's vanity. Growing up, I don't really remember a time when I wasn't talking about makeup, making lists of makeup, fantasizing about makeup, taking screenshots of celebrities' makeup, and/or begging my parents to take me shopping for makeup. Luckily for all parties involved, I found the ultimate career path for me to pour my passion into. 


(Image credit: @erin_jahns)

In my entire lifetime, I've tested hundreds, if not thousands, of makeup products, and while there have been plenty of flops, there have been just as many triumphs—holy-grail discoveries that make me want to sing hallelujah and shroud heavenly light above my trove of rid-or-die gems. And below, I'm doing just that! Here's to 29 makeup products that have made a huge difference in my regimen and that I routinely recommend to all of my friends, family, and, well, you! If you're in the market for a new, satisfaction-guaranteed haul of makeup finds, keep scrolling! 

Face Primer


Tinted Moisturizer


Setting Powder

Under-Eye Brightening Powder

Matte Bronzer

Luminous Bronzer

Powder Blush

Cream Blush

Face Palette

Freckle Pen

Cream Highlight

Powder Highlight

Powder Eye Shadow

Cream Eye Shadow

Gel Eyeliner

Liquid Eyeliner


Brow Pencil

Clear Brow Gel

Lip Liner


Lip Oil Balm

Lip Plumper

Lip Gloss

Lip Palette

Tinted Balm

Setting Spray

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.