The 10 Best Mascaras at Ulta RN, According to a Lash-Obsessed Beauty Editor

By now, you probably know me as that one editor who never shuts up about mascara. Sure, I could blame it on my career and the fact that it's just in the DNA of my job to write to the point of breathlessness about all of the best beauty products. But in all honesty, mascara, and anything lash related, just has an extra-special place in my heart. A: It's the one makeup product I'd bring with me on a desert island. B: Even though I have naturally long lashes, they're super straight and droopy, so finding a mascara that enhances their length while still excelling in the lift and curl department has become a personal passion project. And C: Mascara was the gateway for my love of beauty back in high school. (Full disclosure. My favorite wands and go-to lash aesthetic haven't really changed.) Oh, and something else that hasn't really changed? Where I shop for all of the best mascaras.


(Image credit: @erin_jahns)

Some of my best memories growing up involve tagging along with my mom when she would go shopping for makeup, and Ulta, in my mind, was some kind of mystical mecca I never wanted to leave. This was back when I had an allowance, so I loved that I could browse and ogle the more expensive products my mom was after while ultimately blowing my personal stash of cash on more affordable drugstore names like Covergirl and L'Oréal. Of course, that flexibility in price point is still one of my favorite things about Ulta, and this rundown of the best mascaras currently available at the retailer is the ultimate proof. Keep scrolling! I'm sharing the best mascaras at Ulta, plus the lash accessories that can enhance your look. 


(Image credit: @symphanisoto)

Best Overall: Lancôme Lash Idole Lash-Lifting & Volumizing Mascara

Too Faced Better Than Sex Mascara

L'Oréal Voluminous Lash Paradise Mascara

Lancôme Monsieur Big Volumizing Mascara

Tarte Lights, Camera, Lashes 4-in-1 Mascara

MAC Extended Play Gigablack Lash Mascara

Benefit Cosmetics They're Real! Lengthening Mascara

Essence Lash Princess False Lash Effect Mascara

It Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara

Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer

More Lash-Enhancing Products We Love


Eyelash Curler

Mascara Guard

Lash Separator

Travel-Size Brow & Lash Comb

Eyeliner & Lash Serum Hybrid

Lash Growth Serum

This article was originally published at an earlier date and has since been updated.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.