I'm Most Often Complimented on My Lashes, Lips, and Perfume—Here's the Reveal

Even though I've been a beauty editor for just over three years now (which, honestly, still makes me fairly green), I'm still surprised when people actually care and ask about what I've applied to my face, what I've slathered all over my body, or how I've styled my hair. I'm not going to pretend I have an influencer-level following (I definitely don't), and up until fairly recently, I was still uncomfortable posting selfies on social media or even online for the stories I'd write. I love so many things about my job, but the pressure to plaster my face all over the internet, and the vulnerability that comes with that, is one on-duty aspect I'm still getting used to. 

I've always been camera shy, but when it comes to reporting on and shouting about my favorite beauty products from the rooftops, I'm definitely not shy. And, for the record, I'm typically wearing at least a few of said products whenever I take a picture or post to Instagram. Yes, I may try hundreds of new beauty products each month, but I can honestly say my lineup of go-to items over the years has remained practically unchanged. You know that old saying, "If it ain't broke, don't fix it"? Nothing could better embody my withstanding beauty wardrobe.


(Image credit: @erin_jahns)

Occasionally, a new product will be so good that I decide to let it infiltrate my regular rotation of fail-safe formulas. But most of the time, I stick to what I know I love and what I know (or at least feel like) looks good on me. Oh, and as uncomfortable as I might feel posting selfies and photos, I still receive lots and lots of DMs and/or in-person asks about what I'm wearing. In particular, people often respond to my IG stories or comment on photos asking about what specific gloss or lipstick I'm wearing or what I do to my lashes. (Mascara? Extensions? Falsies?) Back when we were all going out on the town, I was also frequently peppered with questions about my perfume. ("You smell so good!" is probably one of my favorite compliments to receive.)

So in honor of the most frequently asked questions regarding my makeup and scent (random, but true), I've created a list featuring all of my most-worn must-haves. Keep scrolling! I can personally vouch for their compliment-inducing power. 



(Image credit: @erin_jahns)



(Image credit: @erin_jahns)



(Image credit: @erin_jahns)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.