Recently, the fragrance note to watch was undoubtedly vanilla. We saw vanilla emerge in scents as we’d never seen it before—think smoky and animalic (à la Byredo’s Vanille Antique) or reminiscent of freshly blended frosting (à la Ellis Brooklyn’s Vanilla Milk). This year, however, a new fragrance trend is finding its footing, and just like the trend before it, it’s still good enough to eat.
We’re calling it: The fragrance trend du jour is juicy fruit. From cherries to grapes (and even more unexpected fruits like tangerines), this year’s best perfumes are freshly squeezed. Not only that, but they’re also reimagined takes on fruits you’re probably already familiar with.
For a long time, fruit in fragrance was considered almost childish. Fruity scents were reserved for teenagers spritzing on gobs of body spray, not mature people hoping to smell elevated. These days, however, that couldn’t be further from the truth. Fruity notes are getting mixed in with musks, ambers, and earthy accords.
Keep reading to find out this year’s hottest, juiciest perfumes to spritz, plus some old favorites that are getting their well-deserved time in the limelight. See what I did there?
1. Tom Ford Electric Cherry
Key Notes: Morello cherry, jasmine, musk
This airy fragrance is light and invigorating—like the first crisp spring day. It feels like an easy way for anyone to try a fruit scent that won't overpower you.
2. Phlur Tangerine Boy Eau de Parfum
Key Notes: Tangerine, lemon, amber
Somehow, Phlur managed to bottle the exact scent that hits the air when you first begin to peel a tangerine. It's the most captivating citrus scent out there right now.
3. Maison Margiela Replica on a Date
Key Notes: Black currant liquor accord, Isparta rose petal, patchouli
This effervescent, grape-forward fragrance is like drinking wine at a vineyard on a sticky summer day with someone you really, really like.
4. Tom Ford Cherry Smoke
Key Notes: Dark cherry, saffron, osmanthus, smoked wood accord
Electric Cherry's sultry counterpart is heavy on woods and spices. It's the fragrance equivalent of trying to tie a cherry stem with your tongue at a cigar bar.
5. Phlur Father Figure
Key Notes: Fig, jasmine dew, sandalwood
Every time I've worn this perfume, I've gotten compliments on how good I smell. The combination of fig, jasmine dew, and sandalwood is such a perfect skin scent that melds beautifully with anyone's body chemistry for the ultimate cool-girl scent.
6. Paco Rabanne Fame Eau de Parfum
Key Notes: Mango, jasmine, vanilla
Mango in a perfume is tough to do right. That is, unless Paco Rabanne is doing it. This ultra-juicy scent is warm and alluring and has tons of longevity.
7. Clean Reserve Sparkling Sugar
Key Notes: Black currant, peach nectar, white musk
Leave it to Clean Reserve to create a scent called Sparkling Sugar that isn't cloying. This subtly sweet fragrance is layerable, light, and fresh.
8. Aerin Mediterranean Honeysuckle Clementina
Key Notes: Corsican clementine, honeysuckle, moss
Like a fruit plate on a Mediterranean vacation. What more could you want?
What's Still Juicy
9. Tom Ford Bitter Peach Eau de Parfum
Key Notes: Peach, blood orange, and patchouli
Tom Ford's Bitter Peach perfume smells so good you'll want to drench yourself in it. It basically smells like a peach that was freshly plucked from the tree.
10. Burberry Her Intense
Key Notes: Lemon, ginger, rose, musk
Burberry Her is an iconic fragrance that's a favorite for nearly every Londoner. Lemon and ginger make it reminiscent of an afternoon tea.
11. Jo Malone London Blackberry & Bay Cologne
Key Notes: Blackberry, bay leaves, cedarwood
With unexpected notes like bay leaves, this perfume transports you to picking wild blackberries.
12. Yves Saint Laurent Mon Paris Eau de Parfum
Key Notes: Red berries, white datura flower, white musk
What would you give if you could bottle Paris's energy? This perfume is an encapsulation of the city's heady romance.
13. Hermès Eau de Pamplemousse Rose
Key Notes: Grapefruit, rose
Refreshing grapefruit makes this fragrance refreshing and bubbly. Rose helps round it out.
14. Versace Bright Crystal Eau de Toilette
Key Notes: Yuzu, pomegranate, peony, lotus flower, magnolia, vegetal amber, acajou, musk
Yuzu isn't often used in perfumes, but one whiff of this will convince you it's high time the fizzy citrus fruit was added to more scents.
15. Maison Margiela Replica Under the Lemon Trees Eau de Toilette Travel Spray
Key Notes: Citrus, kalamansi accord, coriander, musk
Take this one on the go with you. It's like falling asleep under a lemon tree in the summertime.
16. Byredo Sundazed Eau de Parfum
Key Notes: Mandarin, lemon, neroli, jasmine sambac, musk, cotton candy
This is the perfect summer day lounging in Central Park in a bottle. Byredo's Sundazed starts with citrus scents like mandarin and lemon and is layered with neroli, jasmine sambac, and musk. And for a sweet infusion, cotton candy is also added to the base.
17. Jimmy Choo Eau de Parfum
Key Notes: Pear, sweet Italian orange, tiger orchid, Indonesian patchouli, and caramel
This bold and sensual fragrance is for someone who wants to stand out. It's sweet with just the right amount of spice.
18. Clean Reserve Radiant Nectar
Key Notes: Pear nectar, musky ambrette, woods
This is the ideal summertime scent. Pear nectar makes it smell alluringly sweet.
19. Ellis Brooklyn Sun Fruit Eau de Parfum
Key Notes: Fig, jasmine, vanilla
Inspired by a sun-soaked vacation, Ellis Brooklyn's take on fruit is unique and juicy. Fresh fig takes center stage here, lending this scent richness and sweetness.
This article was originally published at an earlier date and has since been updated.
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
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