2024's Top Perfumes Are Extra Juicy—19 Fruit-Inspired Scents We're Not Okay Over

Recently, the fragrance note to watch was undoubtedly vanilla. We saw vanilla emerge in scents as we’d never seen it before—think smoky and animalic (à la Byredo’s Vanille Antique) or reminiscent of freshly blended frosting (à la Ellis Brooklyn’s Vanilla Milk). This year, however, a new fragrance trend is finding its footing, and just like the trend before it, it’s still good enough to eat. 

We’re calling it: The fragrance trend du jour is juicy fruit. From cherries to grapes (and even more unexpected fruits like tangerines), this year’s best perfumes are freshly squeezed. Not only that, but they’re also reimagined takes on fruits you’re probably already familiar with. 


(Image credit: @spicy.mayo)

For a long time, fruit in fragrance was considered almost childish. Fruity scents were reserved for teenagers spritzing on gobs of body spray, not mature people hoping to smell elevated. These days, however, that couldn’t be further from the truth. Fruity notes are getting mixed in with musks, ambers, and earthy accords. 

Keep reading to find out this year’s hottest, juiciest perfumes to spritz, plus some old favorites that are getting their well-deserved time in the limelight. See what I did there?

What's Ripe

1. Tom Ford Electric Cherry

2. Phlur Tangerine Boy Eau de Parfum

3. Maison Margiela Replica on a Date

4. Tom Ford Cherry Smoke

5. Phlur Father Figure

6. Paco Rabanne Fame Eau de Parfum

7. Clean Reserve Sparkling Sugar

8. Aerin Mediterranean Honeysuckle Clementina

What's Still Juicy

9. Tom Ford Bitter Peach Eau de Parfum

10. Burberry Her Intense


(Image credit: @aimeesong)

11. Jo Malone London Blackberry & Bay Cologne

12. Yves Saint Laurent Mon Paris Eau de Parfum


(Image credit: @tamaramory)

13. Hermès Eau de Pamplemousse Rose

14. Versace Bright Crystal Eau de Toilette


(Image credit: @nnennaechem)

15. Maison Margiela Replica Under the Lemon Trees Eau de Toilette Travel Spray

16. Byredo Sundazed Eau de Parfum

17. Jimmy Choo Eau de Parfum


(Image credit: @sasha.mei)

18. Clean Reserve Radiant Nectar

19. Ellis Brooklyn Sun Fruit Eau de Parfum

This article was originally published at an earlier date and has since been updated.

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.