2023's Top Perfumes Are Extra Juicy—20 Fruit-Inspired Scents We're Not Okay Over

Last year, the fragrance note to watch was undoubtedly vanilla. We saw vanilla emerge in scents like we’d never seen it before—think smoky and animalic (à la Byredo’s Vanille Antique) or reminiscent of freshly blended frosting (à la Ellis Brooklyn’s Vanilla Milk). This year, however, a new fragrance trend is finding its footing, and just like the trend before it, it’s still good enough to eat. 

We’re calling it: The fragrance trend du jour is juicy fruit. From cherries to grapes (and even more unexpected fruits like tangerines), this year’s best perfumes are freshly squeezed. Not only that, but they’re also reimagined takes on fruits you’re probably already familiar with. 

The 20 Best Fruity Perfumes That Smell So Sophisticated



For a long time, fruit in fragrance was considered almost childish. Fruity scents were reserved for teenagers spritzing on gobs of body spray, not mature people hoping to smell elevated. These days, however, that couldn’t be further from the truth. Fruity notes are getting mixed in with musks, ambers, and earthy accords. 

Keep reading to find out this year’s hottest, juiciest perfumes to spritz, plus some old favorites that are getting their well-deserved time in the limelight. See what I did there?

What’s ripe:

1. Tom Ford Electric Cherry

Key notes: morello cherry, jasmine, musk

This airy fragrance is light and invigorating—like the first crisp spring day. It feels like an easy way for anyone to try a fruit scent that won't overpower. 

2. Phlur Tangerine Boy Eau de Parfum

Key notes: tangerine, lemon, amber

Somehow, Phlur managed to bottle the exact scent that hits the air when you first begin to peel a tangerine. It's the most captivating citrus scent out there right now. 

3. Maison Margiela Replica On a Date

Key notes: black currant liquor accord, Isparta rose petal, patchouli

This effervescent, grape-forward fragrance is like drinking wine at a vineyard on a sticky summer day with someone you really, really like. 

4. Tom Ford Cherry Smoke

Key notes: dark cherry, saffron, osmanthus, smoked wood accord

Electric Cherry's sultry counterpart is heavy on woods and spices. It's the fragrance equivalent of trying to tie a cherry stem with your tongue at a cigar bar. 

5. Jo Malone London Rose Blush Cologne

Key notes: basil grand vert, rose, white musk, lychee

Lychee takes this fragrance to the next level. Meant to smell like rose petals in jelly, this scent is just sweet enough without being cloying. 

6. Paco Rabanne Fame Eau de Parfum

Key notes: mango, jasmine, vanilla

Mango in a perfume is tough to do right. That is, unless Paco Rabanne is doing it. This ultra-juicy scent is warm and alluring and has tons of longevity. 

7. D.S. & Durga Roman Fruit Sellers

Key notes: apricot, black currant, bergamotto, black cherry, mandarin, palma violet, strawberry super fluid extract, far off incense, poplar crates

Yes, it's expensive, but if you're a frag head, this limited-edition scent is worth it. I audibly gasped when I got to smell this perfume recently. It's sun-ripened strawberries, mandarins, and black currants in a bottle, and the result is an explosion of color for your senses. 

8. Clean Reserve Sparkling Sugar

Key notes: black currant, peach nectar, white musk

Leave it to Clean Reserve to create a scent called Sparkling Sugar that isn't cloying. This subtly sweet fragrance is layerable, light, and fresh. 

9. Aerin Mediterranean Honeysuckle Clementina

Key notes: Corsican clementine, honeysuckle, moss

Like a fruit plate on a Mediterranean vacation. What more could you want?

What's still juicy:

10. Tom Ford Bitter Peach Eau de Parfum

Key notes: peach, blood orange, and patchouli

Tom Ford's Bitter Peach perfume smells so good you'll want to drench yourself in it. It basically smells like a peach that was freshly plucked from the tree. 

11. Burberry Her Intense

Key notes: lemon, ginger, rose, musk

Burberry Her is an iconic fragrance that's a favorite for nearly every Londoner. Lemon and ginger make it reminiscent of an afternoon tea. 

Aimee Song



12. Jo Malone London Blackberry & Bay Cologne

Key notes: blackberry, bay leaves, cedarwood

With unexpected notes like bay leaves, this perfume transports you to picking wild blackberries. 

13. Yves Saint Laurent Mon Paris Eau de Parfum

Key notes: red berries, white datura flower, white musk

What would you give if you could bottle Paris's energy? This perfume is an encapsulation of the city's heady romance. 

Tamara Mory



14. Hermès Eau de Pamplemousse Rose

Key notes: grapefruit, rose

Refreshing grapefruit makes this fragrance refreshing and bubbly. Rose helps round it out. 

15. Versace Bright Crystal Eau de Toilette

Key notes: yuzu, pomegranate, peony, lotus flower, magnolia, vegetal amber, acajou, musk

Yuzu isn't often used in perfumes, but one whiff of this will convince you it's high time the fizzy citrus fruit was added to more scents. 




16. Maison Margiela Replica Under the Lemon Trees Eau de Toilette Travel Spray

Key notes: citrus, kalamansi accord, coriander, musk.

Take this one on the go with you. It's like falling asleep under a lemon tree in the summertime. 

17. Byredo Sundazed Eau de Parfum

Key notes: mandarin, lemon, neroli, jasmine sambac, musk, cotton candy

This is the perfect summer day lounging in Central Park in a bottle. Byredo's Sundazed starts with citrus scents like mandarin and lemon and is layered with neroli, jasmine sambac, and musk. And for a sweet infusion, cotton candy is also added to the base.

18. Jimmy Choo Eau de Parfum

Key notes: pear, sweet Italian orange, tiger orchid, Indonesian patchouli, and caramel

This bold and sensual fragrance is for someone who wants to stand out. It's sweet with just the right amount of spice. 

Sasha Mei



19. Clean Reserve Radiant Nectar

Key notes: pear nectar, musky ambrette, woods

This is the ideal summertime scent. Pear nectar makes it smell alluringly sweet. 

20. Ellis Brooklyn Sun Fruit Eau de Parfum

Key notes: fig, jasmine, vanilla

Inspired by a sun-soaked vacation, Ellis Brooklyn's take on fruit is unique and juicy. Fresh fig takes center stage here, lending this scent richness and sweetness.