I'm a Picky Shopper, and These Under-$100 Finds Have My Approval
Let me start by saying this is not your average, under-$100 roundup—I’ve spent hours making sure of that. Rather, these are the affordable finds that I wouldn’t just recommend to others but would actually wear myself. And, as some of you may already know, I’m extremely picky when it comes to that, but I like to think it’s a good thing for the most part.
So what should you expect below? Definitely a lot of basics as those are the backbones of simple-yet-cool style, not too much color but at least a few fun items, a sprinkling of trend pieces, and a handful of elegant accessories that look way more expensive than their price tags let on. If that all sounds satisfactory, which I hope it does, just keep scrolling to get started.
Still obsessed with gold chain necklaces.
In case you didn't know, I'm obsessed with cardigans right now.
Have you heard flannels are back? I suggest going up a size in this to get that cool, oversize look.
Up next: Eight fall outfits I'm copying from NYC girls.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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