These 15 Brands Have Officially Taken Over My Wardrobe

While I’m always seeking out cool new fashion labels to tell Who What Wear readers about (and add to my wardrobe), it occurred to me that my closet is stocked with a number of brands I wear on repeat. Yes, I’m always test-driving pieces from on-the-rise brands, but I’m a loyalist, so once a label wins me over, I’ll continue wearing it and telling all of my friends to buy its pieces as well. So which brands will you spot on my Instagram feed most often?

From just-launched labels I fell for immediately to heritage brands that are over a century old, affordable brands with pieces priced under $100 to luxury designers I’ve purchased investment pieces from that have a considerably low cost per wear, I wear these brands regularly and can personally vouch for each of them. Ahead, find out the fashion brands I wear more than any others. These are the ones I stand behind and will have in my closet for years and years ahead.

Totême

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(Image credit: @kristenmarienichols)

While Totême is new to my closet this year, it has quickly become one of my favorite brands. Its classic-meets-modern take on design perfectly fits in with my aesthetic, and I just can't get enough of its pieces.

Réalisation

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(Image credit: @kristenmarienichols)

When I'm packing for a vacation or getting dressed for the weekend, Réalisation is often the first brand I turn to. Its printed dresses take up a considerable amount of real estate in my closet.

Matteau

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(Image credit: @kristenmarienichols)

When it comes to swimwear, Matteau is a brand I can't recommend enough. The Australian label designs timeless pieces that are trend-resistant—meaning, you can have them long past just one season.

Nanushka

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(Image credit: @kristenmarienichols)

Nanushka is a darling of the fashion world, so you 're sure to see it all over your Instagram feed. While it has a range of pieces that include beautiful satin dresses and cool bags, it is perhaps best known for its vegan leather designs, like the separates I'm wearing here.

Marina Raphael

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(Image credit: @kristenmarienichols)

Marina Raphael is another newcomer in my closet, but the accessories brand is definitely one to add to your radar. Its Sienna bag has become indispensable ever since I started wearing it. The sleek circle bag transitions easily from night to day, meaning I can bring it everywhere from the office to a dinner party. And the Swarovski crystal details on the handle add a beautiful, elegant touch.

Reformation

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(Image credit: @kristenmarienichols)

Time and time again, I return to Reformation for on-trend pieces at an affordable price point. One of my favorite recent finds? This floral top with puffy sleeves and a corset-style bodice.

Jacquemus

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(Image credit: @kristenmarienichols)

French label Jacquemus designs pieces that land on my wish list every season and just exude cool. With the number of fashion girls I spot wearing the brand on the regular, I'm certainly not alone with my admiration for the cult brand.

Dior

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(Image credit: @kristenmarienichols)

When it comes to brands I love and admire, Dior is one I can't get enough of. While I love everything the label is doing now, I frequently dig into the archives and wear vintage pieces like this saddle bag.

Cult Gaia

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(Image credit: @kristenmarienichols)

Cult Gaia first landed on my radar years ago with its signature bags but has since grown into a full-fledged fashion label with clothes I can't get enough of.

LPA

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(Image credit: @kristenmarienichols)

Pia Arrobio designs her collection for LPA with an approach that is at once wearable and cool. I regularly turn to the brand for pieces to stock my weekend wardrobe at an under-$200 price point.

Chanel

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(Image credit: @kristenmarienichols)

Of all the luxury designers, Chanel sits at the very top of my list, and these toe-cap slingbacks are one of my best investments from the brand.

Krewe

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(Image credit: @kristenmarienichols)

In my opinion, finding a great pair of sunglasses is often one of the most challenging fashion purchases, but I always recommend Krewe. The brand takes classic shapes as a starting point then breathes new life into them with design details. Its Milan sunglasses are one of the most-worn pairs I own.

Daphine

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(Image credit: @kristenmarienichols)

I wear pieces from London-based jewelry brand Daphine nearly every day. Its designs take basics like simple rings and necklaces and add details that make them feel anything but ordinary.

With Jéan

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(Image credit: @kristenmarienichols)

Australian brand With Jéan designs great affordable dresses and tops that I always reach for on the weekends and vacations.

Next, find out the trends I'm supporting right now.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.