These 15 Brands Have Officially Taken Over My Wardrobe

While I’m always seeking out cool new fashion labels to tell Who What Wear readers about (and add to my wardrobe), it occurred to me that my closet is stocked with a number of brands I wear on repeat. Yes, I’m always test-driving pieces from on-the-rise brands, but I’m a loyalist, so once a label wins me over, I’ll continue wearing it and telling all of my friends to buy its pieces as well. So which brands will you spot on my Instagram feed most often?

From just-launched labels I fell for immediately to heritage brands that are over a century old, affordable brands with pieces priced under $100 to luxury designers I’ve purchased investment pieces from that have a considerably low cost per wear, I wear these brands regularly and can personally vouch for each of them. Ahead, find out the fashion brands I wear more than any others. These are the ones I stand behind and will have in my closet for years and years ahead.


While Totême is new to my closet this year, it has quickly become one of my favorite brands. Its classic-meets-modern take on design perfectly fits in with my aesthetic, and I just can't get enough of its pieces.


When I'm packing for a vacation or getting dressed for the weekend, Réalisation is often the first brand I turn to. Its printed dresses take up a considerable amount of real estate in my closet.


When it comes to swimwear, Matteau is a brand I can't recommend enough. The Australian label designs timeless pieces that are trend-resistant—meaning, you can have them long past just one season.


Nanushka is a darling of the fashion world, so you 're sure to see it all over your Instagram feed. While it has a range of pieces that include beautiful satin dresses and cool bags, it is perhaps best known for its vegan leather designs, like the separates I'm wearing here.

Marina Raphael

Marina Raphael is another newcomer in my closet, but the accessories brand is definitely one to add to your radar. Its Sienna bag has become indispensable ever since I started wearing it. The sleek circle bag transitions easily from night to day, meaning I can bring it everywhere from the office to a dinner party. And the Swarovski crystal details on the handle add a beautiful, elegant touch.


Time and time again, I return to Reformation for on-trend pieces at an affordable price point. One of my favorite recent finds? This floral top with puffy sleeves and a corset-style bodice.


French label Jacquemus designs pieces that land on my wish list every season and just exude cool. With the number of fashion girls I spot wearing the brand on the regular, I'm certainly not alone with my admiration for the cult brand.


When it comes to brands I love and admire, Dior is one I can't get enough of. While I love everything the label is doing now, I frequently dig into the archives and wear vintage pieces like this saddle bag.

Cult Gaia

Cult Gaia first landed on my radar years ago with its signature bags but has since grown into a full-fledged fashion label with clothes I can't get enough of.


Pia Arrobio designs her collection for LPA with an approach that is at once wearable and cool. I regularly turn to the brand for pieces to stock my weekend wardrobe at an under-$200 price point.


Of all the luxury designers, Chanel sits at the very top of my list, and these toe-cap slingbacks are one of my best investments from the brand.


In my opinion, finding a great pair of sunglasses is often one of the most challenging fashion purchases, but I always recommend Krewe. The brand takes classic shapes as a starting point then breathes new life into them with design details. Its Milan sunglasses are one of the most-worn pairs I own.


I wear pieces from London-based jewelry brand Daphine nearly every day. Its designs take basics like simple rings and necklaces and add details that make them feel anything but ordinary.

With Jéan

Australian brand With Jéan designs great affordable dresses and tops that I always reach for on the weekends and vacations.

Related Stories