Most Wantedis a weekly series in which one Who What Wear team member or friend of the brand will share the top finds on their current wish list.
Ask any editor and they'll tell you that fielding requests for gift ideas is part of the job.This year, whilst on my humble search for the perfect presents, I accidentally ended up with more things than usual in my own cart: beauty tools and products (especially some affordable picks from designer brands), winter fashion (from trend pieces on a budget to investment outerwear), and chic home buys (to make a space just a little more lovely during these cozy months).
It's that magical time of year when loads of things are on sale, so be prepared to discover that lots of these tempting buys are at even better prices once you click through to their sites. You have been warned.
Loewe
Anagram-Debossed Zipped Leather Cardholder
Such a chic little guy that comes in a slew of colors (and in the most gift-able gift box).
Anine Bing
Royce Pullover
I swear every cool girl in New York is currently keeping warm in this cozy Anine Bing number. It's the luxe teddy-vibe and faux-leather trim that makes this elite.
Zoe & Morgan
Heart Rays Earrings
Just bought these cute little babies for myself and highly recommend.
Merit Beauty
Flush Balm
My friend and Who What Wear co-worker Mollie Mandel always has the perfect rosy glow, and she swears by this cute little creamy blush.
Everlane
The Everyone Cashmere Crew Sweater
I own this sweater, and it's stupidly soft. Stupidly, stupidly soft. As someone who often shops in the menswear section, I love the genderless sizing.
Frankie Shop
Embroidered Wool-Blend Baseball Cap
It's the fashion crowd's favorite cap, but in a winter-ready wool.
Frame
+ Ritz Paris Embroidered Cotton-Canvas Baseball Cap
I'm into gifting cool caps, what can I say.
The Jacket Maker
Alexis Brown Single Breasted Leather Coat
Let it be said, Rachel Greene would own this leather coat.
Polène
Tonca Bag
Parisian brand Polène truly makes the most exquisite leather handbags at such a great price point and in so many chic neutrals.
I don't care how much loungewear you already own, you will love these.
Mango
Polo Neck Sweater
The matching collared sweater is so good it deserves a moment outside your apartment.
Apotheke
Santal Rock Rose Signature Candle
I guarantee anyone who loves Le Labo fragrances will love this candle.
The Jacket Maker
Alice Black Double Breasted Leather Coat
Maybe the best value genuine leather trench on the internet.
Marc Fisher
Patrick Chelsea Lugsole Bootie
The stitch detail makes these feel luxe.
Rylan
Ribbed Huggie Earrings
My favorite earrings from my favorite Australian accessories brand.
Monrow
Wool Cashmere Oversized Cardigan
An excellent cardigan I spied on a fellow WWW editor.
Monrow
Wool Cashmere Scarf
Bonus points for pairing with this unbelievably soft matching scarf.
Adidas by Stella McCartney
Maternity Yoga Leggings
If you're like me and all your friends are having babies, I have it on good authority that these leggings are a huge hit. These took me down the Adidas legging rabbit hole.
The Jacket Maker
Fixon Hooded Brown Trench Coat
Very on-trend.
Nécessaire
The Body Trio Set (Nordstrom Exclusive) Usd $68 Value
Everyone I know is obsessed with Nécessaire products.
Trésor
Parisian Arch Candle
If you're into chic homewares and shopping small, Trésor is a one-woman business in San Fransisco, handcrafting the most perfect sculptural decor candles.
Ronny Kobo
Camile Jacket
An edgy take on a puffer jacket.
Augustnoa
Classic Noa Backpack
However hard I may try to resist, there's no avoiding the eventual need of a backpack. I love that this minimalist style is made from recycled plastic bottles.
Adidas
Adilette Slides
Pool slides should be a moment whatever the season.
Merit Beauty
Great Skin
This under-$50 cult product is a beauty editor favorite—so if if it's available, snap one up.
Adidas
Studio Lounge Fleece Sweatshirt
Maybe the world's softest sweatshirt, with sleeves that bring a little drama.
Loewe
Mohair & Wool Blend Scarf
I refuse to stop talking about this Loewe scarf.
The Jacket Maker
Norma Brown Nubuck Blazer
Never enough winter-weight blazers.
Mason Pearson
Pocket Brush
The best hairbrush on the market isn't cheap, but it's definitely worth the investment—this handbag-friendly mini version makes such a good gift.
Natalie Cantell is an NYC-based style director, creative consultant, and fashion editor, who regularly contributes from Paris. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects.