33 Things I Accidentally Discovered for Myself While I Was Gift Shopping


(Image credit: @nataliecantell)

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top finds on their current wish list.

Ask any editor and they'll tell you that fielding requests for gift ideas is part of the job.This year, whilst on my humble search for the perfect presents, I accidentally ended up with more things than usual in my own cart: beauty tools and products (especially some affordable picks from designer brands), winter fashion (from trend pieces on a budget to investment outerwear), and chic home buys (to make a space just a little more lovely during these cozy months).

It's that magical time of year when loads of things are on sale, so be prepared to discover that lots of these tempting buys are at even better prices once you click through to their sites. You have been warned.

Up Next: Fashion People in Paris Will Wear These Basics Over Others in 2023.


Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.