Estée Lauder Is Iconic—21 Legendary Items Everyone Should Try in Their Lifetime

When it comes to naming some iconic beauty brands that have been around for decades and guaranteed Estée Lauder will be on the list. The iconic brand has been beloved by generations of beauty lovers everywhere—you probably have seen a product or two on your mom's vanity, your grandma's, or you might even have some in your makeup bag, too.

Estée Lauder founded her eponymous company in 1946, launching four skincare products. The brand grew even more the next year when it got an $800 order from Saks Fifth Avenue. And the rest is pretty much history. Now its offerings run across all beauty categories–skincare, makeup, and fragrance.


Fans of the Estée Lauder all have their personal favorites that they've been faithful to for a long time. And there have been a ton of new products that have popped up in recent years that are gaining cult status (the Advanced Night Repair formula, anyone?).

If you're new to the brand and looking to try it out (or refill your inventory if you're already a stan), I've compiled a list of some of the most classic and popular products below—let me know if I missed any, and send us a DM @whowhatwear.



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Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.