Gone are the days where the term fashion blogger simply refers to someone who posts photos of their outfits online. In fact, aside from decline in actual “blogging,” (let alone even publishing on a website thanks to the rise of Instagram), these days, they do so much more than just share outfits, hence a well-deserved shift toward the term influencer.
These style setters attend and host events, create video content, produce full-on advertising campaigns for their partners, and probably do a good chunk more that I’m not even privy to. In addition to all of this, a new wave of girls is taking their influence one step further by diving into the world of design and, in the case of today’s brands, killing it.
From Jeanne Damas’s French girl–inspired Rouje to Rumi Neely’s long-established Are You Am I to Leandra Medine’s revamped footwear collection, this season, a handful of the pieces on my shopping list are, in fact, designed by bloggers. See what they are and, of course, shop all my picks below.
Pictured: Sheryl Luke in a sweater designed by fellow blogger Chriselle Lim.
Shop the sweater:
Pictured: Maria Bernad wearing a cardigan from AnneLaure Mais Moreau's recently launched brand Musier.
Shop the cardigan:
Pictured: Imani wearing a bodysuit from blogger Karla Deras's The Line by K brand.
Shop the bodysuit:
Pictured: Stylist Emili Sindlev wearing mules designed by Man Repeller founder Leandra Medine for her namesake collection.
Shop the mules:
Pictured: Camille Charrière wearing a blazer from Jeanne Damas's newly launched brand, Rouje.
Shop the blazer:
Pictured: Who What Wear editor Kristen Nichols in the Naomi skirt by Alexandra Spencer of 4th & Bleeker's brand, Réalisation.
Shop the skirt in black:
Pictured: Editor Alyssa Coscarelli wearing a bodysuit from Rumi Neely's brand, Are You Am I.
Shop the bodysuit:
Shop more blogger-designed pieces I love:
Danielle Bernstein of We Wore What knows how to make a good pair of overalls.
If you're familiar with Blaire Eadie of Atlantic-Pacific, you'd know this coat is totally her aesthetic.
Another beaded bag I just might have to add to my collection.
They really nailed it on the head with their tiger print this season, no?
Suede lace-up ankle boots FTW.
This brand just knows how to take basic essentials like bodysuits and crop tops to the next level.
This is perfect for all the upcoming fall weddings, right?
Arielle Charnas of Something Navy's newly launched namesake collection for Nordstrom is full of affordable finds like this coat.
I can't think of a better person than Leandra Medine to finally make menswear-inspired boots that I actually like.
Up next: the accessory trend NYC girls should invest in ASAP.