Life Hasn't Been the Same Since We Tried These Nonnegotiable Beauty Products

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we simply can't wait to spread the word to all of our fellow beauty junkies (also known as you!). Therefore, we've decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we've become quickly addicted to.

For the most part, we'll be covering buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won't dismiss new-to-us products, either. Sometimes, our best discoveries are found on a friend's vanity or on someone's face at the bar (true pre-quarantine story). Ahead are the best beauty products we tried in April! Grab your game face and wallet—you'll be needing both.

Erin Jahns, Senior Beauty Editor


(Image credit: @erin_jahns)

Michaela Bushkin, Senior Fashion Editor, Branded Content


(Image credit: @michaela_bee)

Kat Collings, Editor in Chief


(Image credit: @katcollings)

Drew Elovitz, Director of Content Strategy and Senior Managing Editor


(Image credit: @drewblahblah)

Indya Brown, Market Editor


(Image credit: @indyabrown)

Caitie Schlisserman, Managing Editor, Branded Content


(Image credit: @c__bellamy)

Aralyn Beaumont, Copy Editor, Branded Content


(Image credit: @aralynbeaumont)

Annaliese Dominguez, Fashion Editor, Branded Content


(Image credit: @annadominguez)

Candice Aman, Social Media Editor


(Image credit: @can.this)

Courtney Higgs, Beauty Editor


(Image credit: @court_higgs)

Erin Fitzpatrick, Senior News Editor


(Image credit: @fitzpatrickerin)

Yusra Siddiqui, Assistant Market Editor


(Image credit: @thatgirlyusra)

Bobby Schuessler, Senior Market Editor


(Image credit: @bobbyschuessler)

Allyson Payer, Senior Editor


(Image credit: @allypayer)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.