There's no one beach-dress style that ticks all the boxes for everyone. Personally, I tend to reside in a beach dress that can work as a coverup since I like to spend time sunbathing in just a swimsuit. Others like their beach frocks to be as risqué as their bikinis, whilst other just want something basic and casual to throw on—something they won't mind getting covered in suncream and salt and (let's be real) ice cream.
A great proportion of the Insta collective have already been taking their summer holidays (LOL—we know they're always away somewhere fabulous), so we've had a peek into what's happening on the beaches already. So when you've got your swimwear trends all licked, sandals calling out for a pedicure and your holiday packing list almost done and dusted, turn your attention to the edit below. From bohemian kaftans to retro crochet numbers, there's a beach dress (or four) in here for you.
Style Notes: The freshest boho maxi dresses are billowing and loose-fitting, free of excess prints or hippie detailing. Keep it simple and carefree like Emili Sindlev wearing Three Graces London here.
It's comfy, it's gingham, it's got bows and it's reduced: What more could you ask for?
Style Notes: Florrie's classic white crochet beach dress has persuaded us back into the retro look. If you're seeking a cover-up that's less about blocking the sun and more about making a statement, this is the one.
Also great for festival season.
Get extra wear out of this at a wedding with cute pink shoes.
Who doesn't love a yellow dress?
Style Notes: Oumayma has a chic holiday look that revolves around statement accessories set against the simplest of cool cotton kaftans.
Style Notes: Jessie Bush is one of the many girls choosing to vacay in a Zimmermann dress this year. Can you blame her when the prints are this sweet and the shapes are that fun to swish around in?
Short hemlines always look coolest with flat shoes.
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.
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