Hailey Bieber and Gisele Bundchen Like These Natural Beauty Products

published 7 May 2024

For the longest time, I associated natural beauty products with unimpressive results. I know that's not fair, but in my defense, I started testing out natural beauty products years ago. Back then, there were only a few brands that were using all-natural ingredients, and because my options were extremely limited, I wasn't all that impressed with what I found.

Fast forward to the present day, and half of my beauty collection is made up of effective, innovative, and most importantly, impressive natural beauty products. While I have a few brands that I trust and rely on, there's one in particular that I've been loving lately. And apparently, I'm not the only one. Hailey Bieber and Gisele Bündchen are reportedly fans too. That's right—two supermodel It-girl icons that have access to pretty much every beauty product on the planet. Keep scrolling to see the products they've used. Plus, see editor recommendations from yours truly.

Hailey Bieber with natural-looking makeup

Ere Perez

Jojoba Eye Pencil in Black

Celebrity makeup artist Nikki Wolff (perhaps better known by her Instagram handle, @nikki_makeup), has used this eyeliner pencil on Bieber before. Many wooden eyeliner pencils are sharp and tough, but this one's different. Formulated with a combination of skin-soothing oils like jojoba, it nourishes the skin, conditions lashes, and never pulls or tugs on sensitive skin. It's one of the creamiest eyeliner pencils I've ever used.

Wolff used the classic black shade on Bieber, but I recommend adding some color to your collection. I love the shade Oro, which is shimmering gold, Gem, which is lilac purple, and Cerulean, which is a vivid sky blue. I alternate between all three, especially in the summer when I'm inspired to wear brighter makeup.

Gisele Bundchen drinking tea with natural-looking makeup

Ere Perez

Avocado Waterproof Mascara

Celebrity makeup artist Jenna Anton used this waterproof mascara to create Bündchen's makeup look on the set of a recent photoshoot. It's waterproof, so it won't smudge, flake, or run under hot lights. Sure, that's important when it comes to long-lasting mascara, but I think the best part is that it contains avocado oil to encourage lash growth. It's basically a volumizing mascara and lash serum in one.

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Ere Perez

Quandong Green Booster Serum

Like a green juice for the skin, this superfood-packed serum contains the desert fruit quandong, which has twice the vitamin C of oranges. There's also hyaluronic acid, lactic acid, chlorophyll, spinach leaf, vitamin E, alfalfa, and raspberry seed.

Ere Perez

Cacao Bronzing Pot

This bronzer saw me through a Midwest winter. It makes my skin look tan and sun-kissed without looking too shimmery or over the top. I love that this has a natural-looking skin finish and blends so easily thanks to cacao and shea butter.

Ere Perez

Vegan Mango Lip Honey in Lollipop Pink

If you're looking for a natural lip gloss, look no further. This one provides a high-shine finish and a subtle-looking color. It's formulated with vitamin and mineral-rich mange and softening jojoba seed oil. It comes in four shades.

Ere Perez

Coco Crayon in Grace

This matte lip pencil can do double duty since it also works as a blush. Thanks to a formula that packs bold pigment with a coconut and baobab seed oil blend, it glides easily onto the skin and requires minimal touch-ups throughout the day.

Ere Perez

Wild Tomato Riche Creme

This rich and buttery night cream improves skin elasticity, dryness, uneven texture, and irritation. It's all thanks to antioxidant-rich ingredients like tomato seed oil, hyaluronic acid, cocoa butter, and vitamin E.

Ere Perez

Carrot Colour Pot in Holy

This cute pot of color can be used on the lips and cheeks (although I sometimes add it to my eyelids as well). The creamy formula basically melts into the skin, providing it with antioxidants from carrot extract. There are a variety of shades to choose from, but I have a soft spot for this berry color called Holy.

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Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.