Sophie Turner's Cool-Girl "Clavicut" Is My New Summer Hair Inspo

"I'm looking for something different, fresh, fun," says Sophie Turner as she saunters through a sprawling chateau disclosed only as "somewhere in the South of France." The actor stars in St-Germain's new global summer campaign, a rom-com-inspired short film that documents Turner's quest to find her "perfect match." (Spoiler: It's a tall, refreshing Hugo spritz.)

I share Turner's sentiment. I too am looking for something new to spice up my summer, only my desire for change tends to result in a new beauty experiment. (Although, I'd be lying if I said that the bright cocktail doesn't sound damn good right about now.) Luckily for me, the short film provides just the inspiration I need, with Turner sporting the trending haircut seen on an increasing number of fellow celebrities (like Gigi Hadid, Laura Harrier, and Selena Gomez, to name a few). In the one minute and 11 seconds it took to watch the video, I was officially sold. Below, find all the details on the bright, bubbly hairstyle that pairs wonderfully with Turner's favorite spritz.

Sophie Turner with a Clavicut hairstyle

(Image credit: @sophiet)

I may always have beauty on the brain (hey, it's my job!), but I immediately clocked Turner's blonde, breezy "clavicut" within the first few seconds of the video. What is a "clavicut," you ask? Well, it's really just a "lob" (long bob) cut to your collarbone—aka, your clavicle. (Get it?) It falls into relaxed-bob territory yet is long enough to pull into a ponytail if you so please. The result appears airy and effortless, the perfect South of France energy, and it's great for embracing your natural texture—as opposed to more rigid bobs (such as the blunt Prada bob) that may require some polished styling.

It's no wonder the clavicut has become wildly popular this summer, the hashtag amassing over 16 million views on TikTok. I should note that the Hugo spritz—a cocktail made with St-Germain elderflower liqueur, prosecco, and soda water—has also become a social media sensation, with over 44 million TikTok views. Multiple users even declare that the Hugo spritz is (gasp!) coming for Aperol's crown. With Turner's endorsement, I'd say that's a fair assessment.

Summer cocktail battles aside, a relaxed clavicut is arguably the best way to freshen up your summer look without diving headfirst (or collarbone first?) into a full-on bob. "I'm very particular," Turner says in the clip, which I align with yet again. I'll abandon my plans for flowing, Rapunzel-like lengths for a cute, short cut, but only one that makes styling a breeze. It seems like Turner's cut, much like her own spritz, is my perfect match—I'll be texting my stylist the video link in lieu of inspiration photos.

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Jamie Schneider
Senior Beauty Editor

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.