Penélope Cruz's "Weekend Bob" Is the Luxurious, Lived-In Haircut That's #1 on My Summer Mood Board
How to achieve the look, according to her hairstylist.
Long hair had its reign, but in 2026, short haircuts are dominating the celebrity trend cycle. Whether bobs, lobs, or bixies à la Zendaya and Gracie Abrams, there's something about a cropped cut that feels incredibly stylish and relevant right now. While I've been collecting all kinds of inspo pics on IG and Pinterest, there's only one that's made it to the top of my summer mood board.
I'm talking about Penélope Cruz's "weekend bob," which she recently debuted while on a press day in Los Angeles. It's the luxurious and lived-in look I dream of getting ahead of a vacation in the Hamptons or Nantucket. Think fresh, effortless, and breezy vibes. Ahead, learn how to achieve the look, according to the expert who created it—celebrity hairstylist Dimitris Giannetos.
The Weekend Bob
"The weekend bob is all about hair that feels free and effortless—like you're holding onto the luxury of the style you wore on Friday night, but with a more relaxed finish," Giannetos says. To re-create it, you need to get the right haircut and know how to style it. Luckily, Giannetos is happy to share his expertise.
"Ask your stylist for a soft, textured bob that sits around the jawline or just below it with movement rather than a blunt, heavy finish," he says. "The key is keeping the ends light and slightly lived-in so the style never feels too perfect. I always like to personalize the cut to the client's face shape and natural texture because that's what makes a bob feel modern and effortless instead of one-size-fits-all."
For styling, start with a smooth blowout, then add soft, loose bends throughout the hair to create natural movement rather than defined curls. "After the waves cooled, I broke them up with my fingers so everything felt airy and effortless," Giannetos explains. The trick here is to remember that less is more. "Don't overwork the hair," Giannetos continues. "A few loose bends are enough to create movement, and using your fingers instead of a brush helps keep that relaxed, undone finish. To add extra body, I recommend using the Tymo Curlpro Plus Automatic Curling Iron ($90)."
"To finish, I used plenty of L'Oréal Elnett Satin Hairspray ($16)," he says. "It's my go-to because it gives flexible hold and keeps the texture in place without making the hair feel stiff or heavy. If someone wants to re-create Penélope's fullness, Great Lengths tape-in hair extensions are a great option because they add body while maintaining the natural movement."

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.