Alix Earle's Comment Section Is Swarming With "What Body Shimmer Is That?!"—Here's the Reveal

I sense a best seller.

Alix Earle attends Sports Illustrated Swimsuit Beach Club Presented by Coppertone at W South Beach on May 30, 2025 in Miami Beach, Florida

(Image credit: Alexander Tamargo/Getty Images for Sports Illustrated)

Every beauty product Alix Earle touches turns to internet gold, so whenever she sneakily debuts a new must-have, I'd add it to your cart faster than you can say, "Get ready with me." Just a friendly suggestion! Recently, the reigning queen of TikTok posted a video ahead of the Sports Illustrated Swim party in Miami, to which she wore a black YSL bralette, spiral clip-on earrings (also from YSL), and a bronzy body shimmer that made her limbs look instantly sun-kissed. A quick scroll through the comment section will have you too wondering exactly what glowy formula the icon deemed beach party-worthy. "I need info on that shimmer," one user writes. "What body shimmer is that? Obsessed!" another asks. "What is the shimmer?!"

Wonder no more—ahead, discover all the details you need on the Earle-endorsed staple. I smell a best seller…

It turns out that Earle's body shimmer doesn't just coat the skin with a kiss of bronze—it keeps skin healthy (and thus glowy) for the long haul with SPF 30. It's perfect for a beach day (or Sports Illustrated Swimsuit beach party, if you're Earle) when you want to add a wash of sun-kissed color without frying your skin to a sizzle. Infused with jojoba and grape-seed oils, the N°30 High Gloss SPF Oil also nourishes skin as it protects, which makes your complexion feel silky-soft.

As you can see from the product photo above, this formula has tons of shimmer—just look at those glitter particles!—but on the skin, it melts into more of a glossy finish as opposed to looking too glitzy. Take Earle's results as proof: In her video, you can see how the formula instantly warms up her skin tone and catches the light. She's also pretty generous with the application—it is sunscreen, after all!—so feel free to really lather it on without worrying you'll appear too sparkly (like a bronzy Edward Cullen).

Alix Earle taking a photo in a black bralette and shorts

(Image credit: @alix_earle)

As if the gorgeous, glowy finish wasn't enough, the oil also comes infused with the most luxurious, beachy scent: a warm floral aptly named Beach Club. With notes of neroli, orange flower, and driftwood, it evokes sipping a Campari spritz while cruising through the Italian Riviera. (You know, casual summer activities.) "There’s something very nostalgic about the neroli blend that reminded me of growing up near the beach combined with more luxurious destinations that I have traveled to like Portofino and Capri,” Lux Unfiltered co-founder Sivan Ayla shares regarding the new, sparkling scent.

The new SPF Oil launched just days ago on May 29, but given Earle's stamp of approval, I don't expect it to stay in stock for very long. Yes, she has a knack for making beauty items instant best sellers, but she's especially known for her sun-kissed Miami glow—so this body shimmer will undoubtedly soar.

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Jamie Schneider
Senior Beauty Editor

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.