I've Tested Practically Every Culty Beauty Product, and My All-Time Favorites Are Up to 50% Off for Prime Day

Researching, recommending, and myth-busting buzzy beauty products is quite literally part of my job description, so know that I'm not exaggerating when I say that I've tested virtually every single cult-favorite formula in the game. From TikTok-viral hits to French pharmacy gems to celebrity-endorsed favorites, I've spent ample time with each and every launch to separate the truly-out-of-this-world bestsellers from the ones that are, quite frankly, all hype. Ask me if [insert tantalizing product name here] is actually worth the money, and I'm confident I can influence your purchase way or the other.
So what products have earned a spot on my list of worth-it buys? The edit is small but mighty (told you, I'm discerning!), but a bunch are currently available on Amazon—and slashed up to 50% for Prime Day. (Just a friendly reminder: You must be an Amazon Prime member to shop the sale!). Keep scrolling to get your hands on each and every hero before they inevitably go OOS or when the discounts disappear on July 11.
Quick Highlights
- The TikTok-Viral Fragrance: Sol de Janeiro Cheirosa '62 Hair & Body Fragrance Mist ($30)
($38) - The Sheet Masks Makeup Artists Love: SK-II Facial Treatment Mask (6 Count) ($80)
($100) - The Exfoliator That Saved My Skin Texture: Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant ($28)
($35) - The Vitamin C Serum Hailey Bieber Adores: BeautyStat Universal C Refiner ($40)
($62) - The Body Wash I've Emptied 3 Times: Nécessaire The Body Wash ($21)
($28)
18 Cult Beauty Items to Buy on Amazon Prime Day
Please, do yourself a favor and snag these award-winning sheet masks at a discount. Practically every celebrity makeup artist I know uses it on their clients before red carpet events; it makes the skin look perfect, even without a stitch of foundation.
This salicylic acid toner is so popular that you can find a host of other copy-cat formulas on the market—but I (plus derms) personally prefer the OG. It's a must for a smooth, even skin texture.
If you've ever wanted to get your hands on Hailey Bieber's "holy grail" vitamin C serum, now's the time. It's 35% off!
I can't help but include another BeautyStat hero, especially because this one's tagged at 50% off. I've gone through two jars already, so you better believe I'll be adding this one to my cart. With each application, I can literally see my skin tightening in real time (thank you, neuropeptides!).
If you know me, then you know how much I adore Akt's deodorant balms. They've earned quite a bit of buzz over the years (rightfully so, IMO), thanks to their high-performing formulas and sophisticated fragrances. I've worn Columbia Road (my favorite scent) through heated workout classes and sweaty commutes, and I've managed to smell fresh all day long.
Briogeo might be most famous for its Don't Despair, Repair! Deep Conditioning Mask (which is currently 40% off, BTW), but I implore you not to sleep on the brand's new acai-infused number. I use it in place of regular conditioner, and it makes my hair smell incredible.
Ever since Gracie Abrams wore these 100% pure silk scrunchies, they've flown off the shelves. Now that they're 25% off, I expect even more pandemonium.
Remember when these jelly blushes broke the internet? You know the hype is real when the innovative formula remains a beauty-editor favorite. The fresh, dewy flush it provides is simply unmatched.

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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