I'm a Beauty Editor—Here Are 25 New Items My Medicine Cabinet Is Dreaming About

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(Image credit: @amy_lawrenson)

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 fashion and beauty finds on their current wish list.

One of the most exciting aspects of my job as a beauty editor is the opportunity to preview, test, and read up on all the most swoon-worthy beauty launches before the rest of the general public even knows about them. Getting a sneak peek allows us beauty editors time to acquaint ourselves with new formulas, decide what we love (and maybe what we don't), and strategize the coolest ways to tell you about said launches once they become available to the masses. This year has been quite the roller coaster, but I can say 2020's fresh beauty releases have hit an overwhelming number of high notes.

Fall is just around the corner, and it seems like each and every new product is better and better. A complete fall-cleaning medicine cabinet overhaul is definitely in my near future, so I'm sharing 25 new beauty items I already have or plan on lining my shelves with. Keep scrolling!

Skincare

Haircare

Makeup

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.