This has been the summer of the It dress, as at least once a week, we are telling you about a new dress that is making headlines. One of the first It dresses to really cause shopping chaos was a green pleated floral midi dress by ASOS. It has been restocked several times, has been re-released in many iterations, and is a firm fixture on our Instagram feeds, but we're not over this design yet. ASOS just released a Pepto-Bismol-pink version of the midi, and we're even more into it than the first. Paired with white trainers, this dress looks like it's straight from Copenhagen Fashion Week. Keep scrolling to see the cult midi and to shop the new pink version below.
Silvia Olsen for Who What Wear
Style Notes: ASOS's insider Lotte wore the white version with trainers and a black belt bag worn across her chest.
Style Notes: Lucy Williams wore the original green version with a leather jacket and pair of Vejas.