The 48 Best-Selling Products From Amazon Prime Day
Well, there you have it. The two-day extravaganza that was this year’s amped-up Amazon Prime Day has finally come to an end. From beauty must-haves to fashion finds and everything in between, you guys shopped a lot, and we have the receipts to prove it. Well, not literally, it’s more like the receipts you hear referenced in memes.
What we actually have is the data on what our readers bought in bulk, and today I’m here to spill. So what were the best-selling (and predominately extremely affordable) items our readers snagged by the dozen or, in some cases, by the hundreds? From eyeliner to earrings to underwear, just keep scrolling to see all the Amazon items and, of course, shop them in case any happen to catch your eye this time around.
Beauty
Clothing
Swim
Accessories
Shoes
Home
I live for my Amazon steamer.
Up next? Shop 21 of this week's best new arrivals—Amazon edition.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
If a NYC Fashion Person Were Scrolling Through Amazon, They'd Buy These 27 Basics
Only the best of the best.
-
Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out
Join me.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.